[January 27, 2015]

SMT and NBC Sports Continue Partnership to Deliver Next-Generation Broadcast Technology

SMT (SportsMEDIA Technology), the leading provider of data integration, graphics presentation and video enhancement solutions to live sports and entertainment television, has again partnered with NBC Sports to deliver broadcast services for the network's presentation of Super Bowl XLIX, airing Sunday, Feb. 1. SMT's support also extends to NBC's Super Bowl XLIX pre-game show and the weeklong coverage by NBCSN's "Pro Football Talk."

A first for this year's Super Bowl is NBC's access to real-time positional data provided by the NFL's Next Generation Tracking system. SMT will provide a suite of products to integrate the data into the broadcast.

SMT will provide a seasoned staff of eight technicians to support NBC's super-sized buildup to its Super Bowl broadcast.

"With the addition of the NFL's Next Gen Stats and NBC's launch of its new graphics presentation, we have assembled a world-class team to support the effort," said Gerard J. Hall, president/CEO, SMT. "Our on-site team ensures the successful delivery of a comprehensive package of products and services that has undergone months of rigorous development."

SMT is also assisting NBC's pre-game show at noon from University of Phoenix Stadium. The show will utilize SMT's production tools such as the telestration system. SMT also provides the pre-game show team a real-time ticker and menu bar solution to anchor the broadcast presentation during their six-hour show.

SMT's systems will also be featured on NBCSN's "Pro Football Talk," to be broadcast Monday through Friday during Super Bowl week from "Super Bowl Central" studio in downtown Phoenix.

SMT continues to provide graphics and data integration services to the NFL and its production of the world feed. SMT has provided services to support the world feed production since 1996. One hundred eighty countries and territories in 30 languages watch the broadcast.

ABOUT SMT:

Founded in 1990, SMT pioneered the first real-time scoring and wireless data system that allowed fans, media and broadcasters to interact with live data displays at PGA Tour events. SMT continues to develop and deliver customized products and services to enhance the production quality and viewers' experience of sports and entertainment events. The company has won 20 Emmy awards since 1993. SMT's solutions have been used at the world's most prestigious live events, including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, ESPN (News - Alert) X Games, NBA on TNT, NASCAR and NHL. SMT's clients include all major broadcast television companies as well as several regional and specialty networks. For more, visit www.smt.com.

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