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Livefyre Launches Studio, the First Real-Time Content Marketing and Engagement PlatformSAN FRANCISCO --(Business Wire)-- Livefyre today announced the release of the first real-time content marketing and engagement platform, Livefyre Studio. Livefyre Studio puts billions of pieces of content at a marketer's fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps in seconds. Livefyre's new product release comes at a time when industry analysts are calling for an increased focus on maintaining branded communities. According to a new report released by Forrester Research (News - Alert), Predictions 2015: Social Media Grows Up, branded communities can drive greater brand reach, increase customer loyalty, and help convert prospects into customers. "It's time for marketers to start building social relationship strategies around sites that can deliver value," wrote Nate Elliott, vice president, principal analyst, in the recent Forrester Research report, Social Relationship Strategies That Work. "US online adults who want to stay in touch with your company are almost three times more likely to visit your website than to engage you on [a social network]. So smart marketing leaders are using their own brand sites as the center of their social relationship strategies. Branded communities, blogs, and social hubs all give fans a chance to engage." Livefyre Studio streamlines control of Livefyre's expansive set of pre-built engagement apps, design tools, and management features-all powered by a few clicks. With Studio, marketers can centralize all of the user-generated content (UGC) about their brand, easily collecting, managing and distributing these snippets across their owned and paid media with a few clicks. This powerful workspace acts as Livefyre's central command, creating a fast and simple process for marketers to:
Livefyre also released a number of important enhancements to its core platform today, including:
For more information about Livefyre Studio, visit www.livefyre.com. About Livefyre Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketer's fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Livefyre is powering real-time content marketing experiences for over 1,000 leading brands including AOL (News - Alert), Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group (News - Alert). Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013. Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit www.livefyre.com or follow us Twitter (News - Alert) and Instagram at @livefyre or @storify.
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