TMCnet News
DraftKings Signs Marketing Agreement with New England PatriotsBOSTON --(Business Wire)-- DraftKings, Inc., the largest U.S.-based destination for daily fantasy sports, today announced its partnership with the New England Patriots, the industry's first with a professional football team. As part of the agreement, DraftKings will receive prominent placement on many of the Patriots properties, including in-stadium LED signage with DraftKings fantasy updates, inclusion on the team's social media properties, prominent placement on the team's e-newsletter and Fantasy Tips of the Week posted to www.patriots.com. "DraftKings is incredibly proud to associate ourselves with the New England Patriots, one of the league's most successful franchises, right here in our backyard," said Paul Liberman, CMO and co-founder of DraftKings. "The Patriots are one of the league's model franchises and we are pleased to align ourselves with them. We look forward to bringing the excitement of daily fantasy sports into the game-day experience." Nearly 37 million people in the United States and Canada - approximately one in eight adults and one in five males - play fantasy sports. Daily fantasy sports are a burgeoning component of this multi-billion dollar market. DraftKings offers contests for experts and casual players alike. In addition to daily fantasyfootball, DraftKings also offers fantasy contests in major professional and college sports. The sponsorship comes as DraftKings continues its Fantasy Football Millionaire series. In this first-of-its-kind contest, DraftKings will award four players $1 million in four months - the span of the professional football season. The Fantasy Football Millionaire series is the largest promotion in history for daily fantasy sports and is part of DraftKings' plan to award more than $100 million in collective prizes this NFL season. Last week, Tampa, Fla. resident Matt Smith became the first winner in the groundbreaking Millionaire Maker Series. DraftKings will award a second $1 million dollars following the games this weekend. "The New England Patriots are proud to partner with DraftKings, a Boston-based business that is the largest daily fantasy sports company in the country," said Murray Kohl, vice president of corporate sales for the New England Patriots. "Many of our fans in the stadium are playing daily fantasy sports and we want to provide them with the most up to date information."
About the New England Patriots:
About DraftKings:
|