[August 20, 2014] |
|
American Express Serves Fans the Finest of the 2014 US Open with Innovative Digital and On-Site Services
NEW YORK --(Business Wire)--
American Express (News - Alert) is harnessing the latest technology to get tennis fans
on-site and around the world involved in the action on the courts at the
USTA Billie Jean King National Tennis Center during the 2014 US Open
Tennis Championships.
"Everything American Express is offering during the US Open this year is
designed to enhance what tennis fans love about this tournament," said
Deborah Curtis, vice president of entertainment and sports marketing at
American Express. "This year, we want to bring fans closer to the most
exciting moments of the US Open, improve their own tennis skills and
capture unforgettable memories of their experience through new digital
services."
In its 21st year as a US Open sponsor, American Express is
continuing to introduce more ways to enhance fans' passion for the sport
and their experience at the Championship throughout the two weeks of
play:
The US Open American Express Fan Experience
Located just inside the East Gate, the US Open American Express Fan
Experience features 20,000 square feet of interactive programming at the
US Open, including:
-
MyOpen Pass: For the first time at the US Open American Express
Fan Experience, fans may enjoy a truly customized visit with MyOpen
Pass. After registering, the RFID-enabled wristband will collect fans'
experiences and send a personalized email that recaps the activities
in which they participated within the Fan Experience and can be easily
shared across their social media channels. Some of the MyOpen Pass
activities include:
-
Professional Swing Analysis: Incorporating the latest
techniques in tennis instruction, fans can receive a one-on-one
swing analysis with a USTA tennis pro using cutting-edge
technology that measures impact position, racquet speed and spin
rate that can be translated into actionable knowledge to improve
their game.
-
Rally Cam: Brand new to the space this year, fans will get
the chance to have their best tennis shots and candid poses
captured from nearly every angle in a shareable 180° video file.
-
Pro Cam at American Express® Card Member Club: American
Express Card Members will also have the opportunity to take part
in an augmented reality Pro Cam, posing with a hologram of
professional tennis player Sloane Stephens. The Pro Cam
photo op is located with the American Express Card Member Club and
the photo will be delivered within the MyOpen Pass email.
-
Fan Court: A returning fan favorite, the full-sized,
kid-friendly tennis court will feature live programming, including
10-and-under tennis sessions, tennis clinics for all ages and player
meet-and-greets. Professional players scheduled to make an appearance
include rising stars Sloane Stephens, Jack Sock and Monica
Puig.
-
Complimentary Phone (News - Alert) Charging Lockers: To ensure that fans are
able to capture every moment at this year's US Open, American Express
will provide complimentary, locked phone charging stations in the Fan
Experience to help US Open fans to recharge their phone battery.
-
International Tennis Hall of Fame & Fresh Courts Interactive
Exhibits: Fans can learn more about American Express and the
USTA's Fresh Courts program that has refurbished more than 80 courts
across the nation since 2010 through an interactive "before & after"
display. Another touch screen display will add interactivity to the
International Tennis Hall of Fame memorabilia by taking fans through a
digital and interactive historical archive of tennis fashion and
racquets.
-
American Express Radio Live at the Open: A fan favorite, the
radio earpieces feature live play-byplay commentary and match updates
from ESPN2 and will be available to American Express Card Members
throughout of the Open. On Monday, September 1, all tennis fans
-Card Members and non-Card Members- will have the opportunity to
pick-up one of the 20,000 radios at the Fan Experience or at any
American Express satellite location on the grounds that day. All
American Express radios at the Open are provided on a first-come,
first-serve basis and are only available while supplies last.
-
American Express Card Member Club: American Express Card
Members will have access to an exclusive club within the Fan
Experience offering refreshments for purchase, entertainment and phone
charging stations.
Staying Connected to Latest #USOpen Fan Buzz with American Express
The social conversation among tennis fans during the US Open is nearly
as intense as the action on the courts, which is why American Express is
enhancing the online experience with:
-
US Open TrendCast from American Express: American Express' US
Open TrendCast is back. Located within the official US Open app,
TrendCast will track the US Open's top stories on Instagram and
Twitter (News - Alert), so that fans can stay on top of trending topics, explore
videos and images, and join the conversation all within the app.
-
US Open Social Walls: The social conversation around the US
Open will have an elevated presence throughout the grounds with three,
large social walls at different locations. American Express will be
presenting Fan Buzz which showcases the latest US Open chatter from
around the world.
US Open TrendCast from American Express and the US Open Social Wall will
also be available online at USOpen.org as part of the social section.
Fans can join the conversation at #AmexTennis and their tweets or posts
may be displayed at the US Open or on US Open digital channels.
World Class Customer Service Served Up
American Express Customer Care Professionals will be on-site at the Fan
Experience and throughout the grounds of the USTA Billie Jean King
National Tennis Center delivering their special brand of Relationship
Care® servicing to its customers and all attendees. Having knowledgeable
Customer Care Professionals to answer Card Services and event-related
questions helps ensure fans are taking full advantage of on-site
benefits. As service is the cornerstone of the American Express brand,
the event's in-person servicing is another way the company helps take
care of its Card Members.
About American Express
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com
and connect with us on facebook.com/americanexpress,
foursquare.com/americanexpress,
linkedin.com/companies/american-express,
twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products and services: charge
and credit cards, business
credit cards, travel
services, gift
cards, prepaid
cards, merchant
services, corporate
card, and business
travel.
[ Back To TMCnet.com's Homepage ]
|