|[February 27, 2013]
StubHub Partners with IMG College, Paciolan and Nebraska Athletics as Official Fan-to-Fan Ticket Marketplace
SAN FRANCISCO --(Business Wire)--
University of Nebraska Department of Intercollegiate Athletics has
partnered with StubHub, the world's largest ticket marketplace, and
Paciolan, a leading provider of ticketing, marketing, and fundraising
solutions to live entertainment organizations, to create a safe,
guaranteed secondary marketplace for fans to buy and sell tickets to Nebraska
Cornhuskers events. StubHub
will be the Official Fan-to-Fan Ticket Marketplace of Nebraska
Athletics. Backed by StubHub's FanProtect Guarantee, each ticket
transaction will be between fans and managed by StubHub. The new online
ticket marketplace partnership was negotiated by IMG College, the
multimedia rights partner for Nebraska Athletics, along with StubHub.
"As the ticket marketplace continues to evolve, we are pleased to join
with the leaders in the industry for this additional service at
Nebraska," said University of Nebraska Director of Athletics, Shawn
Eichorst. "StubHub and Paciolan are able to provide a safe, guaranteed
secondary marketplace for our fans to buy and sell tickets, which will
better protect our fans from counterfeit ticket issues at our venues."
StubHub and Paciolan collaborate on many collegiate partnerships;
bringing StubHub's NCAA integration total to 26, and University of
Nebraska will mark StubHub's fifth Big Ten integrated partnership.
Thanks to Paciolan's leading software integration, whenever a fan
purchases tickets online, they re-issue a completely new barcode,
cancelling the old barcode and marking a seamless exchange of tickets.
Combined with StubHub's FanProtect Guarantee, this product integration
presents Huskers fans with complete protection from fraud and a
stress-free purchasing process.
"We are thrilled to expand our successful partnerships with Paciolan and
IMG and deliver the StubHub service to Nebraska fans," said Greg Ivry,
Business Development Director at StubHub. "We look forward to providing
Huskers fans with more choice, flexibility, and security when they
purchase tickets on the secondary market."
Kicking off the 2013 athletic season, StubHub marketing assets will be
highly visible across football and basketball properties for the
university, including radio assets for football, in vnue digital signs
Stadium, courtside at Bob
Devaney Sports Center and Pinnacle Bank Arena, in-game features, and
prominent online placements on huskers.com, amongst other assets.
"We are very excited to partner with StubHub to offer Nebraska fans an
integrated ticket resale solution," said Dave Butler, CEO of Paciolan.
"Not only does this allow Nebraska fans to conveniently buy great seats
and receive them digitally, but it also provides an added benefit for
Cornhusker season ticket holders which is a great retention incentive."
is the world's largest ticket marketplace, enabling fans to buy and sell
tickets to tens of thousands of sports, concert, theater and other live
entertainment events. StubHub reinvented the ticket resale market in
2000 and continues to lead it through innovation. The company's unique
online marketplace, dedicated solely to tickets, provides all fans the
choice to buy or sell their tickets in a safe, convenient and highly
reliable environment. All transactions are processed and delivered by
StubHub and backed by the company's FanProtect Guarantee™. Company
partners include the San Francisco Giants and University of Texas, along
with over 60 teams in the NFL, MLB (News - Alert), NBA, NHL and NCAA, complemented with
companies such as ESPN, Tickets.com, and Paciolan.
StubHub is an eBay company (NASDAQ: EBAY). For more information on
StubHub, visit www.stubhub.com,
About IMG College
IMG College is the nation's leading collegiate multimedia, marketing and
licensing/brand management company representing more than 200 of the
nation's top collegiate properties including the NCAA and its 89
championships, NCAA Football, leading conferences, and many of the most
prestigious colleges and universities in the country. Headquartered in
Winston Salem, N.C., IMG College is the leader in capturing consumer
devotion to college sports through partnership opportunities in
multimedia rights, licensing, events and hospitality, marketing, stadium
and arena development, stadium seating solutions, ticketing, sales, and
consulting. IMG College produces nearly 30,000 hours of radio
programming on the largest sports network in the country, manages nearly
5,000 hours of local television programming, is the leading publisher of
college sports publications, and is the largest manager of university
athletic websites. IMG College is a division of IMG Worldwide, a global
sports, fashion and media business. For more information, please visit www.imgworld.com.
Founded in 1980, Paciolan is the leader in venue enablement, powering
ticketing, fundraising and marketing technology solutions for leading
organizations across North America. Collectively, Paciolan powers over
500 live entertainment organizations that sell over 120 million tickets
annually. Primary markets include college athletics, professional
sports, performing arts, arenas and museums. Paciolan is a wholly owned
subsidiary of Comcast (News - Alert)-Spectacor. Visit www.paciolan.com
for additional company information.
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