|
| [January 23, 2013] |
 |
FitStar Announces First App Featuring NFL Legend Tony Gonzalez
SAN FRANCISCO --(Business Wire)--
FitStar Labs, Inc., a company dedicated to blending the power of mobile
technology and immersive fitness content, has announced their first
product, a video-based fitness app for the iPad featuring future
National Football League (NFL) Hall-of-Famer, Tony Gonzalez. An
interactive and adaptive workout system delivered in HD to an iPad or
connected TV, FitStar: Tony Gonzalez will act as a personal
trainer and introduce an adaptive fitness program that allows users to
progress at their own rate, based on gauged abilities and tracked
accomplishments.
With one of the most prolific careers in the history of professional
football, NFL veteran Tony Gonzalez is a dynamic, one-of-a-kind athlete
whose record-breaking career has solidified his place in NFL history.
Tony exemplifies what it means to be equal parts sports legend and
lifestyle icon through his standing commitment to health and wellness.
Tony is turning his attention to FitStar with the intention of providing
immersive and personalized fitness curriculum in order to help a wide
range of users achieve their fitness goals and support an overall
healthy lifestyle.
"I'm extremely proud to be working with such an awesome group of folks
who are passionate about improving the health of individuals with
engaging and entertaining apps," said Tony Gonzalez. "FitStar truly is a
dynamic, immersive and inspirational way to help people reach their
health and fitness goals. I'm really excited about the promise FitStar:
Tony Gonzalez holds in making a positive mpact on the wellness of
the country as a whole."
"To have Tony on board as our first FitStar trainer with his
unparalleled experience and knowledge of maintaining a healthy lifestyle
integrated into the FitStar app is huge," said Mike Maser, CEO, FitStar.
"An NFL legend and overall health and fitness guru, Tony has deep
expertise in training regimens, nutrition, and all-around fitness
techniques, all of which he brings to our platform."
With FitStar: Tony Gonzalez, the iPad transforms into a personal
trainer that adapts to the individual capabilities of its users, and
delivers workouts that will keep them continually challenged and
motivated. The first version of the app will feature a range of dynamic
exercises that require minimal equipment and are specifically designed
to be done anytime, anywhere. The adaptive nature of FitStar means that
it's perfectly suited to people just starting a fitness journey or those
that are already in shape looking to take themselves to the next level.
Users can select their own fitness goal, with engaging programs for busy
lifestyles, general conditioning and weight loss. FitStar: Tony
Gonzalez is built on a platform that enables new content, fitness
tracking devices and media services to be added in the future, and is
cloud-enabled to allow users to connect with friends, share achievements
and track progress.
FitStar: Tony Gonzalez is the first product from FitStar,
underscoring the company's mission to inspire people to live healthier
lives by creating innovative health and fitness apps. FitStar is backed
by a list of high profile technology, entertainment and sports leaders
including Google Ventures, Advancit Capital, the venture capital firm
launched by Viacom (News - Alert) Inc. and CBS Corporation vice chairman Shari
Redstone, and FLOODGATE Fund, a leading business and technology
investment firm managed by tech pioneer Mike Maples, Jr. With a world
class team lead by industry veterans, backing from financial and media
giants, groundbreaking technology and operations in San Francisco,
FitStar aims to define the future of interactive entertainment apps in
the health and fitness space.
FitStar: Tony Gonzalez will be available in Spring 2013. For more
information and on-going updates, please visit www.fitstar.com.
About FitStar
FitStar Labs, Inc. is headquartered in San Francisco. The company's
mission is to build a digital health and fitness platform to inspire
people to live healthier lives. Founded in 2012, the company is backed
by several prominent angels and venture investors including Google
Ventures, Advancit Capital, FLOODGATE Fund, Founder Collective, MESA+,
Neil Young (News - Alert) and Bob Stevenson's LLL Capital, Ronnie Lott and Ed Zander.
[ Sports Techy's Homepage ]
|
