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Magic Ruby to Unveil Live Sync Capabilities for the Second Screen at CES 2013
BURBANK, CA, Jan 03, 2013 (MARKETWIRE via COMTEX) --
Magic Ruby, the leader in delivering monetizable content and
applications for the second screen, today announced it will showcase
its Second Screen Production Platform that will power a new
generation of second screen applications at CES 2013 in Las Vegas.
The interactive demonstration will introduce booth visitors to a
powerful display of Magic Ruby's second screen innovation tools in a
unique, highly-immersive viewer event. Visitors will be able to use
the company's content management system to publish interactive
content live onto the app, to view customized ads based on user
demographics, and to synchronize e-commerce with events as they
unfold.
The demonstration utilizes Magic Ruby's live watermarking technology
and targeted advertising platform to synchronize with a broadcast
sporting event. With these tools, Magic Ruby powers immersive second
screen experiences and monetization, across a full range of
programming.
WHEN:
January 8-11, 2013
WHERE:
Booth #8531, Central Hall, Las Vegas Convention Center
WHO:
Magic Ruby founder and CEO Thomas Engdahl and his executive
team
WHAT:
Magic Ruby will be demonstrating its Second Screen Production
Platform tools, including:
-- Live watermarking technology - to sync companion content with any
programming, including live sports
-- Synched advertising, both targeted and contextual
-- Dynamic Content Management System with customer interface
Visit the booth and participate in the demo, and qualify to win a
custom second screen app from Magic Ruby that will engage your
audience in an entirely new way.
About Magic Ruby
Magic Ruby is a company dedicated to monetizing the
Second Screen by integrating state-of-the-art technology into the TV
viewing experience. Its mission is to enable content owners,
distributors and brands to generate incremental revenue from second
screen viewership. Magic Ruby's suite of products and services
include immersive second screen apps, infrastructure services for app
publishers, and a platform to serve targeted advertising to viewers
on the second screen. For more information, please visit
www.magicruby.com.
Media Contact:
Larry Smalheiser
Trainer Communications
Email Contact
(925) 271-8211
SOURCE: Magic Ruby
http://www2.marketwire.com/mw/emailprcntct id=77C803F14CC9C54F
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