LiveWire Ergogenics Brand Ambassador Program Exceeds 800 Members, Marathoner Kate Fischbeck Appointed Manager, Brand Ambassadors
ANAHEIM, CA, Dec 18, 2012 (MARKETWIRE via COMTEX) --
LiveWire Ergogenics, Inc. (OTCQB: LVVV) (OTCBB: LVVV), makers of the
popular LiveWire Energy(TM) Chew products, announced today that the
company's Brand Ambassador Program, Team LiveWire, has now expanded
its membership rolls to more than 800 athletes across the USA.
In response to the rapid growth of the brand ambassador program, the
company also announces the appointment of marathoner Kate Fischbeck
to the position of Manager, Brand Ambassadors. In her new position
Ms. Fischbeck becomes part of the LiveWire marketing team that is
responsible for the recently announced National Sales and Marketing
Initiative to expand LiveWire's distribution channels and retail
customer base. Ms. Fischbeck will coordinate activities with the
hundreds of diverse athletes who have been chosen as LiveWire
Energy(TM) brand ambassadors.
Ms. Fischbeck has been an avid runner for most of her life and as an
elite athlete has competed in several marathons and Ironman
competitions. She is known as an extremely gritty and focused athlete
with extraordinary endurance and has qualified for the prestigious
Boston Marathon. In her first ultra-marathon (101.4 miles) she was
the first-place female finisher and was ninth overall among the 364
runners who started the race.
Team LiveWire's brand ambassadors compete in more than twenty sports
disciplines including team sports, marathons, ultra marathons,
motocross and extreme sport competitions. Members of Team LiveWire
not only use the LiveWire Energy(TM) Chews during their workouts and
pre-event routines, they also act as brand ambassadors for the
company by competing with company logos, stickers or apparel
displayed prominently on themselves or their equipment.
Brand ambassadors also provide LiveWire Energy(TM) samples to fans at
racing and other sports events. LiveWire Ergogenics, Inc. receives
multiple requests daily for sponsorship support from athletes in all
LiveWire CEO Bill Hodson commented, "Our athlete network is extremely
important to LiveWire's market growth. We provide samples to the
athletes to promote LiveWire Energy(TM) Chews at the track, the gym,
the surf and the snow. Our brand ambassadors place these samples in
the hands of thousands of athletes and spectators. This has proven to
be one of the most effective ways to expand our customer base."
"Our network of brand ambassadors communicates with Kate and with
each other through photos at www.livewireenergy.com and through
Facebook and Twitter postings. People are enthusiastic about the
product, and nothing sells better than enthusiasm!"
About LiveWire Ergogenics, Inc. (OTCQB: LVVV) (OTCBB: LVVV) and
LiveWire Energy(TM) Chews
LiveWire Energy(TM) chews are manufactured
in Anaheim, California by LiveWire Ergogenics Inc., the first company
to market a full-flavored, soft "energy" chew packed with both B
vitamins and up to 120 mg of time-released caffeine.
Designed for consumers with an action-packed lifestyle, LiveWire
Energy(TM) chews are pocket-sized, portable alternatives to bulky
energy drinks or shots. Available in seven different flavors, the
Company's grab-n-go packaging responsibly displays the amount of
caffeine in each chew, including Citrus Mango (90 mg caffeine),
Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint
Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon
Fire (90 mg caffeine), and Coffee (100 mg caffeine).
LiveWire Ergogenics Inc. was formed in 2008 and its products are
available for purchase at thousands of retail outlets nationwide or
are available online at:
For additional information:
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SOURCE: LiveWire Ergogenics, Inc.
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