|[December 17, 2012]
PFO AB: Fashion bracelet with GPS at Heyerdahl
HELSINKI, Finland --(Business Wire)--
PFO, the designer bracelet with GPS is now available at Heyerdahl in
Oslo.�Heyerdahl is one of the major jewellers in Norway, dealing mainly
with diamonds, pearls, precious jewellery and Swiss watches.
Since its launch in the summer, the PFO bracelet, which is the first to
combine design with personal safety, has had regular presence in the
Swedish fashion scene. From the runways, to fashion magazine stories to
editorial hot-picks, it is clear that the world is ready for accessories
that do more than just look good.
Heyerdahl CEO Thomas Heyerdahl is himself keen to develop functional
jewellery and has done several projects combining technology with
precious metals and stones. 'We are very pleased to promote and sell the
PFO bracelet', says Heyerdahl. 'Embedding GPS in to fashion jewellery
and watches is a new, exciting and growing concept and I think it is
only a matter of time until we use such functions, not only for women's
safety but in every day activities such as skiing, kayaking or hunting.'
The bracelet conceals the smallest and most precise GPS and GSM
technology knownon the market. By pulling the bracelet, the wearer
sends an alarm message to three chosen people with a map of her live
location. It is not a surveillance device, only the wearer can decide
when she wants to be tracked.
PFO is also currently retailed in Sweden and UK, although it works in
over 40 countries.
is the world's first company that combines fashion, function and
security. Behind the technology are developers of military robotic
surveillance, behind the brand image the Grammy awarded graphic designer
and behind the design the celebrated Swedish designer Oscar Magnuson�(http://www.oscarmagnuson.com).
Behind PFO's mission to make the world better and safer are names like
football manager Sir Alex Ferguson�(http://www.manutd.com),
Australian Open and Davis Cup winner Thomas Johansson, and entrepreneur
and mediaman Richard B�ge.
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