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| [December 06, 2012] |
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Brand Affinity Technologies' Printroom Division Selected by CBS Interactive to Operate Collegiate Athletic Programs' Online Photo Stores
IRVINE, Calif. --(Business Wire)--
Brand Affinity Technologies, Inc. (BAT), the expert in activating,
engaging and monetizing the fan, today announced that Printroom, its fan
photography division, has been selected to operate the official
online photo stores for a majority of CBS Interactive's 95+ college
sports teams.
In this multi-year deal, Printroom will manage the online photo store
for each school. BAT's services will include storefront design,
e-commerce, interactive marketing, advertising, and operational
services. The stores offer photos from current sporting events taken by
school photographers and the Associated Press (News - Alert), archived photos from
previous seasons, and iconic images that capture the essence of each
school. Customers can purchase these photos as prints, framed prints,
custom diploma frames, mounted canvas, and more.
"This new partnership provides an easy way for current students,
families and alumni to buy photos and photo products from their favorite
schools. Game photos and iconic university images elicit feelings of
nostalgia and make great gifts," says Carlton Osborne, General Manager
of the Printroom business. "Equally important is our comprehensive
knowledge of handling back-office photo sales & support operations, as
well as professional lab fulfillment. Our 11 years' experience working
with teams in the NBA, MLB (News - Alert), NFL, and NHL has paved the way for our
expansion into the collegiate marketplace, and we couldn't be more
excited!"
The deal also includes service offerings that enable fans to upload
their own photos and create unique custom photos that can be printed on
officially licensed collegiate products. Additionally, schools can elect
to integrate a fan
photography program to enhance event revenues, branding reach, fan
experience, and community building. Printroom photographers would take
fan photos at collegiate sporting events and make those images available
at the school's online photo store for purchase, digital download and
social media sharing.
In support of the launch of these new photo stores, BAT is offering a
20% off promotion from December 6 - December 15, 2012 at each of the
online photo stores. Drew
Brees of Purdue
University, Brian
Cushing from the University
of Southern California, R.A.
Dickey from the University
of Tennessee, and Torrey
Smith from the University
of Maryland have teamed up with their alma maters to support and
promote the launch of these online stores.
See all of the College
Online Photo Stores to find your school.
About Brand Affinity Technologies
Brand Affinity Technologies (BAT), founded in 2007, is a technology and
marketing services company focused on activating, engaging, and
monetizing the FAN. BAT's offerings power highly-targeted and
interactive 360� fan-centric experiences and promotions. Its partners
include thousands of celebrities, athletes, professional sports teams
and leagues, event promoters, and brands. For more information, visit http://www.brandaffinity.net
and http://www.fantapper.com.
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