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TMCNet: Adopts the Huddler Technology Platform

[December 05, 2012] Adopts the Huddler Technology Platform

San Francisco, California, Dec 05, 2012 ( via COMTEX) -- Huddler, a digital media company that powers millions of daily interactions for the world's most influential enthusiast communities, today announced that, the largest online community for cake enthusiasts, has transitioned its site to the Huddler technology platform. Cake Central's 1.7 million users will now be able to connect, engage, learn and share in new and dynamic ways. With the addition of Cake Central, Huddler is expanding its Home and Family vertical, providing advertisers with unique opportunities to reach home and family-focused consumers.

Originally founded in 2004 as the online extension of Cake Central Magazine, is now the destination for 1.7 million unique cake aficionados every month. For the past eight years, Cake Central has flourished as the premier place for cake bakers, beginners and experts. With bakeshops and baking competition shows proliferating, Cake Central is the online destination where members share cake photos, tips, recipes and decorating techniques.

Huddler's technology platform provides Cake Central's users with new and much-requested features, such as the ability to follow and favorite specific members and recipes, upgrade photo galleries with a favorite section, review favorite products, create wishlists and find where to buy products.

"The cake community is thriving and Huddler's platform transforms our website so that it better reflects the energy and enthusiasm of our community" said Jackie Shaffer, founder of Cake Central. "Huddler understands that our members want new ways to share tips and techniques and engage with fellow cake makers. We've also seen other enthusiast communities flourish as a result of partnering with the company. Huddler not only gives our community the social functionality members have been asking for, they also help monetize our site through relevant brand experiences." Cake Central is the latest enthusiast community to adopt Huddler's technology platform. The company powers some of the web's largest enthusiast communities such as Style Forum, and Head-fi. Cake Central is Huddler's tenth community within its Home and Family vertical, joining other home and family-oriented enthusiast communities powered by Huddler, such as, and

"Enthusiast communities give advertisers exactly what they want: a way to connect with existing and potential customers. These communities offer a unique and fertile platform for advertisers to interact with engaged consumers." said Dan Gill, co-founder and CEO of Huddler. "With the addition of Cake Central to the Huddler platform, we now provide even more opportunities for brands to connect with home and family-focused consumers." About, a Huddler community, is the largest online community for cake enthusiasts of all kinds.

About Huddler Huddler is a digital media company that powers millions of daily interactions on the internet's most influential enthusiast communities. Huddler's proprietary technology platform makes these communities more engaging for consumers and marketers alike. Huddler offers brands the opportunity to interact with over 24 million passionate consumers in a contextually relevant environment across key interest areas including parenting, fashion and beauty, consumer tech and outdoor sports. Marketers can engage the community through highly targeted advertising campaigns, brand ambassador programs and unique market research opportunities. Huddler is a privately held company based in San Francisco, Calif. For more information about Huddler, please visit

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