SendtoNews Signs Video Distribution Partnership with Black Press Group
VANCOUVER, Dec. 4, 2012, 2012 (Canada NewsWire via COMTEX) --
One of North America's largest independent newspaper companies joins
SendtoNews' News Partnership NetworkTM
Digital sports news agency SendtoNews is
pleased to announce it has signed a guaranteed distribution partnership
with the Black Press Group, adding Canada's largest independently-owned
newspaper company to its growing News Partnership NetworkTM.
"We're excited to welcome Black Press Group, a publisher of more than
150 North American newspapers, to our network of news distributors,"
states SendtoNews' CEO, Greg Bobolo. "This agreement gives many of our
development league content providers such as the AHL and NBA D-League
teams a guaranteed distribution pipeline to their hometown markets
while also providing our sponsors additional large-scale reach into
regional markets in Western Canada and the USA."
The Black Press Group represents over a million online readers in
communities across British Columbia and Alberta, as well as in
Washington, Hawaii, California and Ohio. "SendtoNews' selection of
digital-ready sports video highlights are of interest to our local
communities," states Elizabeth Dutton, Black Press Group
Vice-President, Digital. "SendtoNews is allowing us to introduce
top-quality video to our online properties while opening up new revenue
Through its cloud-based platform, SendtoNews consolidates and manages
the distribution of sports video highlights from professional sports leagues and top-tier amateur events, and then
markets this inventory for major brand sponsorship. It offers a unique revenue share model that ensures all entities in
the distribution chain - from the content creator through to the
broadcaster or publisher - are fairly compensated. "Our model has been
incredibly well-received in both the advertising and news industries,"
continues Bobolo. "This new partnership with Black Press Group is one
of many recent partnership announcements, and our News Partnership
NetworkTM now includes dozens of major media entities representing
hundreds of millions of online video viewers continent-wide."
Today SendtoNews' content partners include Major League Soccer, American
Hockey League, 2013 America's Cup, NBA D-League, Swimming Canada, Rugby
Canada and International Triathlon Union.
NOTE TO EDITOR: Video Interview Clip of SendtoNews CEO Greg Bobolo available for download or embed via SendtoNews at http://www.sendtonews.com SK=sn8MOqjmGV
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/December2012/04/c6196.html
Contacts: David Davies, SendtoNews TF: 855.590.1991 E:email@example.com
Elizabeth Dutton, Vice-President, Digital Black Press Group P: 250.480.3231
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