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| [November 28, 2012] |
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Sense Networks Releases Top Ten College Rivalries Mobile Insights
NEW YORK --(Business Wire)--
Sense
Networks, the original Big Data mobile location company, today
released the results
of its third Mobile Advertising Pulse (News - Alert), which breaks down three common
activities across this nation's college campuses - Staying out late,
Fast Food Fans and Coffee Lovers. While gathering over 1.2 million
mobile data points across college campuses including University of Notre
Dame, The University of Southern California, The University of Oklahoma
and The University of Michigan from September through November, Sense
Networks was able to pit rivals against each other following college
football's rivalry weekend.
Analysis of students' mobile location and mobile shopping data showed:
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Auburn University vs. The University of Alabama
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Auburn students eat 27 percent more fast food than the Crimson Tide
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The University of Florida vs. The University of Georgia
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Gators drink 30 percent more coffee than the Bulldogs
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The Ohio State University vs. The University of Michigan
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Buckeyes stay up laer 14 percent more than the Wolverines
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Indiana University (News - Alert) vs. Purdue University
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Hoosiers drank 52 percent more coffee than the Boilermakers
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Notre Dame vs. USC
-
USC students were up later 23 percent more than their rivals in
South Bend, Indiana
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Harvard students go to Starbucks more than any other school
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USC students visit McDonald's more than any other school
"As the college football regular season winds down, we thought we'd take
a look at how some of these university students stack up against each
other," said David Petersen, CEO, Sense Networks. "We're also in the
midst of one of the busiest shopping and advertising times of the year
and as consumers shift away from browsing on desktop computers to
browsing on smartphones and tablet computers, the information they see
needs to be relevant - we can unlock this relevancy by interpreting
mobile audiences' behavioral attributes from their historical location
data."
The Top Ten College Rivalries Mobile Insights Infographic can be found
at https://www.sensenetworks.com/2012/11/top-ten-college-rivalries-mobile-insights/
About Sense Networks
Sense Networks is the original Big Data mobile location company.�Sense
is the leader in mobile location behavioral targeting using the most
sophisticated location data processing platform available in mobile
advertising. The company has a proven technology platform and over six
years of experience working at scale with Big Data, processing billions
of location points per day. Sense builds user-based profiles to allow
brands reach mobile audiences targeted on historical and real-time
location, in addition to over 1,000 behavioral attributes. Our solution
provides a 4x lift in CTR compared to typical geo-targeting. Sense is
also the first company to offer a mobile Retail Retargeting™ solution
that reaches shoppers and prospects when they are planning their next
shopping trip with relevant mobile ads. Sense was founded by top
computer scientists from MIT (News - Alert) and Columbia. For more information about
Sense Networks visit us at http://www.sensenetworks.com/.
Follow us on Twitter (News - Alert) at @Sense_Networks.
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