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| [November 26, 2012] |
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Second Annual Digital Content NewFronts Announced for April 29 - May 3, 2013
NEW YORK --(Business Wire)--
The founding partners of the Digital Content NewFronts - AOL, Digitas,
Hulu, Microsoft Advertising, Yahoo! and YouTube (News - Alert) - in partnership with
the Interactive Advertising Bureau (IAB),
announced today that the second annual Digital Content NewFronts will be
held April 29 through May 3 in New York City. This news comes on the
heels of the release of the half-year IAB Internet Advertising Revenue
Report, which pointed to interactive video as one of the fastest growing
segments, garnering more than $1 billion in ad revenue in the first two
quarters of 2012, an 18 percent increase year-over-year.
The Digital Content NewFronts was launched last spring to create a
marketplace to showcase and sell high-value original video content and
adjacent advertising opportunities in digital media. With the NewFronts
attracting hundreds of marketing and ad agency executives to the
publishers' striking presentations, the NewFronts founding partners
agreed to expand participation and build a larger marketplace designed
explicitly to match brand advertisers to digital video and other
programming availabilities. The Founding Partners will serve as a board
of directors for the initiative.
The Digital Content NewFronts will be organized like the upfront
marketplaces familiar for years in the television ndustry. The IAB,
which is taking over as the Digital Content NewFronts' managing partner,
will manage a calendar that will feature star-studded productions
organized by the NewFronts founding partners and other invited
publishers, in which they will unveil their schedules and highlight
original video and other programming opportunities available to
advertisers. The NewFronts marketplace is designed explicitly to
showcase publishers that meet three criteria:
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They produce original digital video content and distribute it at scale
through interactive channels
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They have an internal sales force to manage video ad sales process
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There is a strong demand for the company's content from marketers and
agencies
The NewFronts will have a limited number of presentation slots available
during NewFronts week for creators and distributors of original digital
video and other content to showcase entertainment, news, sports and
music content. The IAB will invite publishers to present their programs
during the week based on a survey it is conducting of 300 leading ad
agency buyers.
Presenting companies - invited based on the results of the agency survey
- will be responsible for their own productions, logistics, and
invitations. The IAB will manage the calendar, marketing and public
relations, and collaborative ventures to be held during the Digital
Content NewFronts marketplace.
To learn more about the event and/or apply for a presenting slot, please
visit�http://www.iab.net/digitalcontentnewfronts.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500
leading media and technology companies that are responsible for selling
86% of online advertising in the United States. On behalf of its
members, the IAB is dedicated to the growth of the interactive
advertising marketplace, of interactive's share of total marketing
spend, and of its members' share of total marketing spend. The IAB
educates marketers, agencies, media companies and the wider business
community about the value of interactive advertising. Working with its
member companies, the IAB evaluates and recommends standards and
practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City with a Public
Policy office in Washington, D.C. For more information, please visit www.iab.net.
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