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| [November 19, 2012] |
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Finish Line Re-Launches FinishLine.com
INDIANAPOLIS --(Business Wire)--
In its progression to becoming the most relevant omni-channel retailer,
The Finish Line, Inc. (NASDAQ: FINL) announced today the re-launch of
Finishline.com with an enhanced focus on the customer.
"We've simplified the look and feel for customers, while elevating the
interactive experience for our premium brands and products," said Chris
Ladd, executive vice president and chief digital officer for Finish
Line. "Now when customers land on our site, they'll see a shopping
experience that's simple, easy to use and puts product and the customer
at the center of everything we do. We now have behind-the-scenes
technology that provides accessible platforms across an assortment of
digital channels from web, to mobile, tablet and in-store."
Finish Line collaborated with several industry innovators on this
re-launch. Big Spaceship, a digital agency dedicated to creating
connective experiences, products and platforms, and Demandware, a
leading provider of cloud-based commerce solutions, have worked
integrally with Finish Line's digital and IT teams in the research,
re-design and implementation of the site.
Highlights of the Finishline.com re-design include:
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Ease and ability to find product quickly with searching, sorting and
filtering
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Scalability to meet growth demands for consumers with cloud-based
solutions provided by Demandware's platform technology
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Brand shop-in-shops showcase Finish Line's brand partners and their
product while also providing the mediums to differentiate themselves
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Simplified check-out includes improved connectivity to Winner's
Circle, Finish Line's loyalty reward program, so customers can see
their points balance
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The evolving and responsive technology integrates data and the
shopping experience across technologies, platforms and applications
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Ability to purchase online and pickup in a nearby Finish Line store
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With content flexibility, the site can be updated real-time with
up-to-the minute promotions, sales, shipping offers and marketing
information
"We're excited to showcase our premium brands on the site and
subsequently have our customers post and share this content through
their social networks as well," added Ladd. "Customers can find product
quicker with richer content and more features around that content like
blogs, videos and user reviews. Whether they are in our store, curled up
on their couch with their tablet or shopping on their phone at lunch,
Finishline.com offers a simple, clear and clean site for our customers
to find what they're looking for and make the purchase. This is the
beginning of our ongoing omni-channel transformation strategy as we
continue to work with consumers and brand partners to reinvent the
shopping experience."
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has 647
stores in malls across the U.S. and employs more than 11,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at http://www.Finishline.com/
and mobile shopping is available at m.Finishline.com. Follow Finish Line
on Twitter (News - Alert) at Twitter.com/FinishLine
and "like" Finish Line on Facebook (News - Alert) at Facebook.com/FinishLineUSA.
Finish Line also operates, through a venture with Gart Capital Partners,
the Running Specialty Group, including 24 specialty running shops in
seven states and the District of Columbia under The Running Company and
Run On! banners. More information is available at www.run.com.
Forward-Looking Statements
This news release may contain certain statements that the company
believes are, or may be considered to be, "forward-looking" statements
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements generally can be identified by use of
statements that include phrases such as "believe", "future", "intend",
"plan", "will", "continue", "create", "potential", "confidence", or
other similar words, or statements that describe objectives, plans or
goals. All of these forward-looking statements are subject to risks and
uncertainties that could cause the company's actual results to differ
materially from those contemplated by the relevant forward-looking
statement. There are several principal risk factors that could cause
actual performance and future actions to differ materially from the
forward-looking statements, as noted in previous releases. The
forward-looking statements included herein are made only as of the date
of this report and the company undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or
circumstances.
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