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Ski Areas Encourage Kids to Get Out, Have Fun, and Get Healthy With Free Skiing for Fourth Graders
CLARKSTON, MI, Nov 14, 2012 (MARKETWIRE via COMTEX) --
The Michigan Snowsports Industries Association (MSIA) wants to give
Michigan kids an opportunity to get out, have fun and get healthy
this winter. This is why MSIA has established a statewide program,
which provides every fourth grader in Michigan the opportunity to ski
for free. Fourth graders can obtain a "Cold is Cool" Ski & Ride
Passport that gives them up to three free lift tickets or trail
passes at each of the 20 participating ski areas.
The "Cold is Cool" Fourth Grade Ski & Ride Passport is one of the
elements of MSIA's "Cold is Cool" program, which is dedicated to
improving the health of Michigan children by offering outdoor winter
activities. The program has been approved as an "advocate" for The
President's Challenge program, which encourages regular activity
among children and adults. For more information, or to sign up for
the challenge, visit goskimichigan.com, and click on the President's
Challenge link.
Steve Kershner, MSIA chairman and director of skiing at Shanty Creek
Resorts, says the association wants Michigan kids to have the
opportunity to ski or snowboard. "Fourth grade is the perfect age to
learn to ski. Nine- and ten-year-old kids have the coordination to
pick up the sport quickly," he adds.
In order for fourth graders to use the free lift or trail pass
coupons, a paying adult must accompany them. "We feel that fourth
graders should be supervised by an adult while on the slopes and
trails. Our intention is to make this a fun, affordable and safe
activity for the entire family," says Mickey MacWilliams, MSIA
executive director. With the Passport, up to two fourth graders can
ski free with each paying adult.
Applications for the "Cold is Cool" Passport are sent to all Michigan
schools. Parents can also pick up the applications at participating
MSIA ski shops and online at goskimichigan.com. Although the skiing
is free, MSIA charges a $15 printing and shipping fee for each
passport ordered.
Participating ski areas include: Alpine Valley of White Lake; Big
Powderhorn in Bessemer; Blackjack Resort in Bessemer; Boyne Highlands
of Harbor Springs; Boyne Mountain of Boyne Falls; Caberfae Peaks of
Cadillac; Cannonsburg Ski Area of Cannonsburg; Cross Country Ski
Headquarters of Roscommon; Crystal Mountain of Thompsonville; Hanson
Hills of Grayling; The Homestead of Glen Arbor; Mt. Brighton of
Brighton; Mt. Holiday in Traverse City; Mulligan's Hollow of Grand
Haven; Nub's Nob of Harbor Springs; Shanty Creek Resorts of Bellaire;
Snow Snake Ski & Golf of Harrison; Swiss Valley Ski Area of Jones;
Timber Ridge Ski Area of Gobles; and Treetops Resort of Gaylord. The
Cold is Cool Fourth Grade Ski & Ride Passport has blackout dates at
some of the participating ski areas, which are noted on the
application. For more information, visit goskimichigan.com and click
on Cold is Cool -- or call MSIA at (248) 620-4448.
Contact:
Mickey MacWilliams
MSIA Executive Director
Office phone: (248) 620-4448
Cell phone: (248) 330-5558
Email: Email Contact
SOURCE: Michigan Snowsports Industries Association
http://www2.marketwire.com/mw/emailprcntct id=CEE4CE237A48EF82
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