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Food Lion Kicks Off Campaign to Raise $5M for Children's Miracle Network Hospitals
Sep 10, 2012 (Close-Up Media via COMTEX) --
Through Sept. 18, customers can make a difference in the lives of children and their families by purchasing $1 football balloons at their local Food Lion stores to support Children's Miracle Network Hospitals, the grocery store chain announced.
According to a release, to participate, customers may donate $1 at the register, in exchange for signing their name on a football balloon. The company hopes to raise an additional $1.2 million for children who receive care at 32 regional Children's Hospitals.
Food Lion noted it sponsored various summer community events and held a miracle balloon campaign in June, which raised $3.8 million. So far, the campaign is on track to meet its $5 million goal.
In addition to the football balloon campaign, customers may also support CMN-H by purchasing specially-designed Kellogg's Frosted Flakes, Pop Tarts and Cheez-It boxes that feature five CMN-H children who were treated at hospitals in Richmond, Va., Washington, D.C., Greenville, N.C., Baltimore, Md., and Columbia, S.C. Kellogg will donate $1 to the Children's Miracle Network Hospitals for every four boxes sold, up to $50,000.
Food Lion has supported CMN Hospitals since 1991 and has raised more than $40 million. Donations to Children's Miracle Network create miracles by funding critical research and supplementing medical care to help millions of kids overcome diseases and injuries of every kind.
Children's Miracle Network Hospitals raises funds for more than 170 children's hospitals across North America.
More information:
www.foodlion.com
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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