|
| [August 07, 2012] |
 |
JAKKS Pacific Teams up with Top Action Sports Athletes Rob Dyrdek and Travis Pastrana to Launch Its New Action Shot™ Camera System
MALIBU, Calif. --(Business Wire)--
Leading U.S. toy and consumer products manufacturer JAKKS Pacific, Inc.
(Nasdaq: JAKK) has signed an agreement with several of action sports
most prominent figures, professional skateboarder, entrepreneur and
television star Rob Dyrdek, Freestyle Motocross legend and NASCAR star
Travis Pastrana, 2012 X-Games BMX Freestyle gold medalist Scotty Cranmer
and Big Air/Mega Ramp up and comer Alex Sorgente to promote JAKKS' new Action
Shot™ Camera System to the action sports audience via digital,
social and traditional media platforms. The Action Shot Camera System
is a portable mini-camera designed to capture the first person point of
view of all the spills and thrills of action and adventure-seeking
sports buffs that enjoy action sports like skating, surfing, skiing,
snowboarding, BMX, motocross and much more. The Action Shot Camera
System is expected to be available at retailers nationwide this
month.
Professional skateboarder, entrepreneur and television star Rob Dyrdek partners with JAKKS Pacific to promote its new POV Action Shot Camera System. The Action Shot product line will be hitting store shelves this month. www.actionshotcam.com (Photo: Business Wire)
"We are very excited to partner with Rob Dyrdek, Travis Pastrana, Scotty
Cranmer and Alex Sorgente as we launch Action Shot, our innovative new
POV digital camera system," said Michael Bernstein, Senior Vice
President, Marketing, JAKKS Pacific. "With the explosion of social media
platforms, the popularity of action video footage continues to grow.
From ridiculous tricks to laugh out loud action, Action Shot delivers
real POV performance at extremely affordable price points. Rob, Travis,
Scotty and Alex are leading athletes in the action sports world and the
perfect partners to showcase the awesome capabilities of Action Shot."
"Over the past few years, I have been exploring POV camera options to
use, and recently partnered with the ActionShot Camera,"�said Rob
Dyrdek. "It's a lightweight, easy to use, POV cam that shoots amazing
video - but what I�like most about it is, the affordable price point
opens the possibilities for anyone to capture footage."
"'Thumbs up!' That's the first thing that came to mind when I first got
my hands on the Action Shot Camera," said Travis Pastrana, star of the
upcoming "Nitro Circus 3D: The Movie." "It was easy to attach to my
helmet and shoot video, and it was really quick to upload the footage
and share it with my fans."
The Action Shot Camera System provides sports and adventure
aficionados with an up-close, front row view of their exploits. The
camera easily attaches to skateboards, bikes or helmets with the secure
mounting system and can record up to two minutes of athletic feats or
upgrade with more memory using a Micro SD memory card (sold separately).
The footage can be uploaded to a computer through the built-in USB port
and then shared with family and friends or uploaded to social media web
sites. The Action Shot Camera System is an innovative and
affordable alternative to expensive sports video cameras and is expected
to have a suggested retail price of $49.99. A high definition version
will also be available, allowing sports enthusiasts to share their
stunts online in high-def with the HD Action Shot Camera System
(SRP: $99.99).
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of
toys and consumer products with a wide range of products that feature
popular brands and children's toy licenses. JAKKS' diverse portfolio
includes Action Figures, Electronics, Dolls, Dress-Up, Role Play,
Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits,
Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On
Vehicles, Wagons, Inflatable Environments and Tents, and Pet Toys sold
under various proprietary brands including JAKKS Pacific®,
Creative Designs International™, Road Champs®,
Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™,
Kids Only!™, Tollytots®, Disguise® and
Moose Mountain®. JAKKS is an award-winning licensee of
several hundred nationally and internationally known trademarks
including Nickelodeon®, Warner Bros.®, Ultimate
Fighting Championship®, Hello Kitty®, Graco®,
Cabbage Patch Kids® and Pok�mon®. JAKKS' Monsuno™
toy line is based on the new Monsuno™ animated
television series. www.jakks.com
This press release may contain forward-looking statements (within the
meaning of the Private Securities Litigation Reform Act of 1995) that
are based on current expectations, estimates and projections about JAKKS
Pacific's business based partly on assumptions made by its management.
These statements are not guarantees of future performance and involve
risks, uncertainties and assumptions that are difficult to predict.
Therefore, actual outcomes and results may differ materially from what
is expressed or forecasted in such statements due to numerous factors,
including, but not limited to, those described above, changes in demand
for JAKKS' products, product mix, the timing of customer orders and
deliveries, the impact of competitive products and pricing, and
difficulties with integrating acquired businesses. The forward-looking
statements contained herein speak only as of the date on which they are
made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.
© 2012 JAKKS Pacific, Inc. All rights reserved.
Photos/Multimedia�Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi eid=50368630&lang=en
[ Sports Techy's Homepage ]
|
