TIBCO Spotfire and Attivio Team Up to Help Fans Dig into Social Media Posts with 'London Athletes Social Mania' App
(Targeted News Service Via Acquire Media NewsEdge) SOMERVILLE, Mass., July 31 -- TIBCO Software issued the following news release:
With the 2012 London Games upon us, the overwhelming volume of "Big Data" (http://spotfire.tibco.com/blog/ cat=11) or social media data available can be challenging to digest. That's why TIBCO Software Inc. (NASDAQ: TIBX) and Attivio have partnered to offer a web-based social media analytics (http://spotfire.tibco.com/discover-spotfire/who-uses-spotfire.aspx) application to explore this data, based on the past 24 hours of activity on Twitter from athletes, fans and even detractors. The "London Athletes Social Mania" (http://spotfire-ondemand.tibco.com/SpotfireWeb/ViewAnalysis.aspx file=Production/Marketing/London%20Athletes%20Social%20Demo_Without%20HLink&waid=b005c8225f445b5fc89a1-aac8) application allows anyone, anywhere with a web browser to analyze tweets on Twitter surrounding the event with interactive data visualizations (http://spotfire.tibco.com/en/discover-spotfire/what-does-spotfire-do/data-discovery-and-visualization.aspx) and advanced text analytics (http://spotfire.tibco.com/blog/ cat=72) that give instant insight into top trending athletes and phrases, including the positive or negative sentiment associated with those tweets.
"Twitter is the dominant social media channel for fans and athletes to cheer, vent, and interact with the daily and hourly excitement coming out of London," said Syed Mahmood, product marketing manager, TIBCO Spotfire. "Because of our partnership with Attivio, we can offer any fan, from anywhere in the world, an opportunity to look beyond 'medals won' and really get involved in what's being said, whether it's about a current or former athlete, a particular country, or the latest faux pas in London."
The easy-to-use application provides an interactive dashboard (http://spotfire.tibco.com/en/discover-spotfire/what-does-spotfire-do/dashboards-and-analytic-apps.aspx) through which any user can complete a free-form query of any athlete, sport, or keyword and translate the results into an interactive data visualization (http://spotfire.tibco.com/en/discover-spotfire/what-does-spotfire-do/data-discovery-and-visualization.aspx) that they can fully explore. For example, a user can search "Ryan Lochte" and the application will generate a linear graph displaying activity on Twitter containing the term "Ryan Lochte," broken down by day (or hour), including a distinction between the positive or negative reactions affiliated with the tweets mentioning his name. The London Athletes Social Mania application also offers regularly updated "Quick Insights" based on tracking and analysis of ongoing conversations and interaction taking place on Twitter.
Other key features include the ability to:
* View all of the trending subjects in tweets around the games, including the phrases being used the most on Twitter, and a drill down into the positive or negative sentiment of the tweets mentioning those phrases.
* Browse and display most popular athletes by sport or country, based on tweets.
* Drill into specific athletes' social dashboards to see a breakdown of when they are being tweeted about and the emotion related to those tweets.
* View blogs and news coverage links garnering the most tweets related to the athletes.
No registration or fee is required to try the London Athletes Social Mania application, available here: http://bit.ly/QqIEr7
Attivio's unified information access platform, the Active Intelligence Engine (AIE), redefines the business impact of our customers' information assets, so they can quickly seize opportunities, solve critical challenges and fulfill their strategic vision. AIE enables content providers to meet the increasing demands of a content diverse ecosystem through dynamic content distribution.
Attivio correlates disparate silos of structured data and unstructured content in ways never before possible. Offering both intuitive search capabilities and the power of SQL, AIE seamlessly integrates with existing BI and big data tools to reveal insight that matters, through the access method that best suits each user's technical skills and priorities. Please visit us at www.attivio.com.
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(c) 2012 Targeted News Service
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