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| [July 17, 2012] |
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MP & Silva Selects Rightster to Provide Exclusive Worldwide Distribution, Marketing, Monetisation, and Production Services for Its Digital Sports Rights Portfolio
LONDON --(Business Wire)--
MP & Silva, a leading international media rights company, today
confirmed that it has selected Rightster, the video distribution and
monetisation specialist, and Rightster Studios to help launch a range of
new digital services using its betting and sports media rights, and
provide enhanced digital solutions to its sports and broadcast clients.
MP & Silva has an unparalleled football rights portfolio - currently
providing over 10,000 hours of programming annually to over 500
broadcasters in over 200 countries - which includes Italian Serie A,
English Premier League, Spanish La Liga, German Bundesliga, French Ligue
1, The FA Cup, The Football League, Major League Soccer (MLS) and
Brazilian national league (Brasileir�o). Rightster is a leading
cloud-based video distribution and monetisation specialist that enables
rights holders and producers, such as ITN and SNTV (Sports News
Television), to gain full control and visibility over their video
distribution, maximising their audience reach and revenues across all
platforms and publishers from YouTube (News - Alert) to the Mail Online. Rightster's
simple cloud-based solutions and turnkey services, such as audience
development, remove the in-house complexity of managing technology and
integration with publishers and platforms. This gives rights holders and
producers the quickest and easiest route to market, as well as the
flexibility to experiment and innovate with new digital services and
revenue models for both live streaming and video on demand.
The partnership with Rightster will include the creation and management
of MP& Silva YouTub channels, integrated betting rights services for
bookmakers, online video distribution to newspaper sites, and support to
MP& Silva broadcast clients with live and video on demand streaming
solutions. Rightster also will provide bookmakers interested in the MP &
Silva sports rights portfolio with a market leading online solution that
will suit their evolving needs, especially for mobile and tablet devices.
MP & Silva aims to maintain its leadership position in the sports rights
market through ongoing innovation and providing an even better service
to its partners and clients. Andrea Radrizzani, MP & Silva Group CEO,
said: "Part of our job is to look for innovative ways to increase the
value of the rights we manage on behalf of sports federations and
leagues". He then added: "We believe that online audiences will continue
to grow quickly and we need to provide sports fans with the best digital
solutions."
Rightster was selected as an exclusive partner because of its unique
position to understand online video programming, distribution,
monetisation, and audience development on online platforms, especially
YouTube.
Charlie Muirhead, Founder and CEO at Rightster, commented: "We're very
excited to support MP & Silva as it continues to lead the industry in
digital sports content. Rightster makes the task of distributing,
monetising, and promoting video content through YouTube - and other
channels - more efficient. We look forward to working with MP & Silva to
deliver enhanced end-to-end visibility and control of its content,
enabling the business to attract more viewers and grow its audience
online, while using our media sales expertise to improve monetisation
and access new revenue streams."
About MP & Silva:
MP & Silva is a leading international media company that owns, manages
and distributes television and media rights to some of the most
prestigious sports events around the world.
With an annual turnover in excess of USD 350 million, the MP & Silva
group has established an exemplary track record in the global
distribution of TV and media rights for sports federations, leagues,
clubs and rights holders and represents a range of world-class sporting
events.
Headquartered in London and Singapore, MP & Silva operates worldwide
through regional offices in Beijing, Budapest, Dubai, Dublin, Hanoi,
Miami, Milan, Monaco, Munich, New York, Tokyo and Warsaw.
About Rightster:
Rightster is a video distribution, marketing, and monetisation
specialist, offering content owners a range of services that enable them
to optimise the reach and revenue of online video. Rightster help's
companies grow their ad-funded, licensing and subscriptions revenues
rapidly across all major platforms, devices, and countries. Rightster
operates globally and has offices in London, New York, and Delhi and
works with many of the world's leading content owners, publishers, and
marketers including ITN Productions, The Guardian, Sports News
Television (SNTV), and British Fashion Council.
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