|
| [July 17, 2012] |
 |
Ooyala and The R&A Tee up Interactive, Mobile Video at The Open Championship
ST. ANDREWS, Scotland & MOUNTAIN VIEW, Calif. --(Business Wire)--
Ooyala, the fastest growing online video technology company, has
partnered with The R&A, the organization responsible for hosting The
Open Championship, to deliver a mobile, multi-screen media experience to
golf fans around the world. Together, The R&A and Ooyala will deliver
VOD highlights from golf's oldest Major to multiple connected screens
including PCs, iPhones and Android (News - Alert) devices. The R&A uses leading-edge
digital video technology from Ooyala to power video on The
Open Championship website, iPhone
and Android
devices and through a new
iPad application featuring tournament highlights, special video
features and an interactive map of the course.
Additionally, with the Open Championship iPad app, built with Ooyala
software development tools, iPad viewers can experience the Royal Lytham
& St. Annes Golf course with fly-over videos of each hole, and watch
video of famous golf shots from past tournaments highlighted on the
digital course. The Open runs from July 15th to July 22nd at Royal
Lytham & St. Annes Golf Club in Lytham St. Annes, Lancashire.
"We're thrilled to be working with Ooyala to bring interactive,
multi-screen streaming video from The Open Championship to a global
audience of golf fans. The way people view premium content is changing,
and Ooyala keeps us up to par with how people watch sports today," said
Kevin Bain, Digital Media anager of The R&A.
Neil Berry, vice president of Ooyala EMEA, said, "The R&A have taken a
bold approach to bringing both current and historic moments from one of
the most exciting golf events of the year to fans around the world.
Mobile video is a real driver for increased engagement with sports
today, benefitting the content owners, sponsors and fans alike. We're
thrilled to be working with The R&A to deliver innovative new
experiences that hit the sweet spot for mobile sports fans."
Ooyala has the market-leading
analytics engine for online video, enabling programmers, service
providers and other content owners to better manage, distribute and
monetize digital content. With Ooyala, The R&A can access real-time
viewer engagement metrics and audience insights to better understand how
their content is viewed online and across devices. The R&A is also
leveraging Ooyala's robust media management system to syndicate video
content from The Open to YouTube (News - Alert) and other global affiliates.
The partnership with The R&A builds on Ooyala's strong momentum as a
leading digital video solutions provider for premium video content,
especially in sports media. In recent months, Ooyala's behavioral
analytics and monetization tools has put the company in league with Wimbledon,
the Australian
Open, ESPN (News - Alert), and the soon-to-be launched Pac-12
Network.
About The R&A
Based in St Andrews, The R&A organizes The Open Championship, major
amateur events and international matches. Together with the United
States Golf Association, The R&A governs the game worldwide, jointly
administering the Rules of Golf, Rules of Amateur Status, Equipment
Standards and World Amateur Golf Rankings. The R&A's working
jurisdiction is global, excluding the United States and Mexico.
The R&A is committed to working for golf and supports the growth of the
game internationally and the development and management of sustainable
golf facilities. The R&A operates with the consent of 144 organizations
from the amateur and professional game and on behalf of over thirty
million golfers in 130 countries.
About Ooyala
Ooyala delivers personalized video experiences across all screens. It is
the leader in online video management, publishing, analytics and
monetization. Ooyala's integrated suite of technologies and services
give content owners the power to expand audiences through deep insights
that drive increased viewer engagement and revenue from video. Companies
using Ooyala technology include ESPN, Victoria's Secret, Telegraph Media
Group, Tennis Australia, The North Face, Rolling Stone, Dell (News - Alert),
Sephora and Yahoo! Japan.
Headquartered in Mountain View, California, Ooyala has offices in Los
Angeles, New York City, London, Sydney and Guadalajara, Mexico; and the
company works with premier reseller and technology partners throughout
the Americas, Europe, Africa, Japan and the Asia-Pacific region. For
more information visit�www.ooyala.com.
Photos/Multimedia�Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50343100&lang=en
[ Sports Techy's Homepage ]
|
