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| [June 13, 2012] |
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Samsung Supplies High-Powered SSDs to Professional Gamers
SEOUL, South Korea --(Business Wire)--
Samsung (News - Alert) Electronics Co., Ltd., a world leader in advanced semiconductor
solutions, announced today that it has agreed to provide its most
advanced solid-state drives (SSDs) to KHAN, Samsung Electronics'
professional e-sports gaming team, a well-respected StarCraft league
competitor. Samsung will provide its latest, high-performing 256
Gigabyte (GB) SSDs to every player on KHAN in helping them to enjoy a
state-of-the-art PC gaming environment.
"We are pleased that the highly competitive professional e-sports
players of KHAN will be using Samsung SSDs to enhance their gaming
readiness, while helping us to make consumers more aware of advanced PC
environments that feature the high performance and reliability of
Samsung SSDs," said UnSoo Kim, vice president, memory strategic
marketing, Device Solutions, Samsung Electronics. "We expect that the
SSD market will continue to record a high growth rate in the coming
years as more SSDs are used in ultra-slim mobile PCs with a sharp
increase in the volume of premium notebook PCs sold."
All KHAN players will be able to enjoy booting and application loading
speeds three times as fast as those with conventional hard drives.
Samsung SSDs also will improve performance and reliability by preventing
"freezing" or lagging of applications and assuring stable operationfor
a longer period compared to hard drives.
Consumers have been showing more interest in Samsung SSDs, which provide
a higher-class of computing compared to hard disks, at a time when PC
games with higher computing environment requirements are being
introduced to the market.
Samsung SSDs have been in play previously with the e-sports and gaming
community. Samsung supported the World Cyber Games (WCG) 2009 Finals in
the U.S. by providing SSDs for 160 contestant desktop PCs. Samsung SSDs
also became available in Dell's (News - Alert) popular Alienware gaming laptops in
2009, followed by a Samsung SSD sponsorship for Alienware at the
Electronic Entertainment Expo 2010.
Last month, Samsung introduced a digital advertising campaign,
consisting of video episodes with a humorous touch that appealed
directly to general consumers. Now, Samsung is stepping closer to end
users by promoting the Samsung SSD user experience with professional
gamers, while increasing awareness of the superior attributes of Samsung
SSDs with consumers.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2011 consolidated sales of US$143.1 billion. Employing
approximately 206,000 people in 197 offices across 72 countries, the
company operates two separate organizations to coordinate its nine
independent business units: Digital Media & Communications, comprising
Visual Display, Mobile Communications, Telecommunication Systems,
Digital Appliances, IT Solutions, and Digital Imaging; and Device
Solutions, consisting of Memory, System LSI and LED. Recognized for its
industry-leading performance across a range of economic, environmental
and social criteria, Samsung Electronics was named the world's most
sustainable technology company in the 2011 Dow Jones Sustainability
Index. For more information, please visit www.samsung.com
or http://www.samsung.com/us/business/oem-solutions/index.html
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