|
| [June 13, 2012] |
 |
Go Daddy Taps Deutsch for New Era of "GoDaddy-esque" Advertising
SCOTTSDALE, Ariz. --(Business Wire)--
Go Daddy commercials: love them, or not ... the edgy, slightly
inappropriate TV commercials have helped make the Web
hosting provider and domain
name registrar a world leader on the Internet and a household name
with mainstream audiences. Now, Go Daddy is announcing plans to evolve
the iconic brand with a new marketing effort�set to debut during the
Olympics NBC broadcast. The campaign is titled "Inside / Out" and was
created by the New York office of Deutsch Inc.
Considering Go Daddy's well-documented marketing success over the years,
signing an outside agency is somewhat of a risk. While critics
historically panned the TV ads, Go Daddy leveraged the buzz, using "Push
to Web" advertising to attract website visitors and convert them into
customers.
Go Daddy's Super Bowl campaigns have been produced in-house for the last
seven consecutive years and are credited with helping grow new domain
name market share to more than 50 percent worldwide.
"We are teaming up with Deutsch because we think the team there�'gets
us' and can help take Go Daddy to the next level," said Go Daddy Chief
Marketing Officer Barb Rechterman. "They understand our story and we
think working with Deutsch is going to be an important step in Go
Daddy's brand evolution."
The plan is for the new ads to be true to Go Daddy's sense of fun, but
engage viewers more deeply around what exactly Go Daddy does to help
millions of people and businesses grow their presence online.
"We see this as a tremendous opportunity to take Go Daddy, one of the
most recognizable Super Bowl advertiser brands, or Internet brands for
that matter, and make it i>relevant for what it does," said Val
DiFebo, Deutsch NY CEO. "Go Daddy has a phenomenal growth story and
delivers a brand of service unlike any of its competitors. Our challenge
is to tell that story in a way that is still fun and edgy, but showcases
more of Go Daddy's specific offerings."
Deutsch Inc. Chairman Donny Deutsch has watched the Go Daddy advertising
story unfold over the years, having reported about it on CNBC's "The Big
Idea" and critiqued many of Go Daddy's Super Bowl commercials. "Deutsch
is the right agency for Go Daddy at this point in their growth. Look for
Go Daddy to be on their typical big stage, with a smart business-focused
step change," noted Deutsch.
Go Daddy's CMO has been leading the company's day-to-day marketing
strategies and operations since before Go Daddy was registering domain
names. "Now is the time for a new era of Go Daddy advertising,"
Rechterman said. "One of our strengths has always been a willingness to
take risks, especially with our marketing. The new Olympics campaign
pays homage to the past success, but spotlights Go Daddy's technical
strength and entrepreneurial spirit."
Go Daddy serves more than 10.3 million customers worldwide and ranks as
the world leader for Web hosting, domain name registrations and new SSL
Certificates.
"People know who we are, our Super Bowl marketing has helped make Go
Daddy a household name," said Go Daddy CEO Warren Adelman, who has been
with the company for nearly ten years and took over leadership in
December. "Our customers think of us as their business partner because
of our products, infrastructure and service. What we want to do now is
market in ways that tell people more about what we do to help
businesses grow online."
To find out more about building your online presence easily and
affordably, visit www.GoDaddy.com.
Connect with Go Daddy on Facebook
& Twitter.
About Go Daddy
Go Daddy is the world's largest domain name provider, Web hosting
provider and new SSL�provider,
focused on helping small businesses grow�larger.�Go Daddy�provides
dozens�of cloud-based services and is the largest worldwide mass-market
hosting provider by annual revenue according to Tier1 Research
(Mass-Market Hosting Report-Winter 2011) and is the #1 provider of
net-new SSL certificates for 2011, according to the�Netcraft, LTD Secure
Server Survey. To learn more about the company, visit www.GoDaddy.com/PR.
- Go Daddy Operating Company, LLC -
Copyright © 2012 GoDaddy.com,
LLC�All Rights Reserved.
[ Sports Techy's Homepage ]
|
