Directv Appoints Dan York s Chief Content Officer; Derek Chang to Leave at Year End
Jun 01, 2012 (Close-Up Media via COMTEX) --
Directv announced that after more than six years of leading its programming acquisition, original content, regional sports networks and ad sales groups, Derek Chang will leave his position as EVP of Content Strategy and Development at the end of the year.
According to a release, succeeding him will be Dan York, former president of Content and Advertising Sales for AT&T, who will join Directv in early July as EVP of Programming, and Chief Content Officer.
York, who will report to Mike White, chairman, president and CEO, will initially lead Directv 's efforts in programming and content rights, and then oversee the content and ROOT Sports teams as Chang transitions out of his role at year-end.
"I want to thank Derek for his tremendous leadership over the years in establishing Directv as the very best in content highlighted by Directv 's preeminent position in HD and its continued superiority in sports programming," said White. "We understand Derek's desire to take his career in a different direction but I personally appreciate his advice and guidance during my own entry into the industry and his willingness to work with me on a thoughtful transition over the course of this year."
White added, "While we're sorry to see Derek leave, I'm delighted that after an extensive search both inside and outside the company, we have selected someone of Dan York's talent and ability to replace Derek. Dan brings an extraordinary breadth of experience to Directv, from helping to build the AT&T U-verse video platform from the ground up to successfully managing all aspects of the content business including distribution, marketing and acquisition of linear, VOD, PPV and sports programming. I know Dan will ably continue Derek's legacy of strong, imaginative content leadership."
"I'm looking forward to working with Derek and his programming group, who I have long admired for their tenacity and creative thinking," said York. "This is an exciting opportunity to not only be a part of Mike's talented executive team, but to have the advantage of Directv 's unequaled reach and scale to continue building an affordable, engaging content offering that will take Directv customers' viewing experience to a new level, both inside and outside the home."
As president of Content and Advertising Sales for AT&T, Directv said York developed the content strategy and offering for AT&T U-verse and oversaw AT&T's content activities across all of its platforms, including TV, online and mobile, which serves more than 100 million customers. In six years, he helped build U-verse from zero to more than $9 billion in annualized revenue while managing billions of dollars in content expense.
York was previously head of Programming and Development for In Demand Networks, a VOD, PPV, and sports provider. Before that, he worked for 12 years at HBO, most recently managing the distribution, marketing, sponsorship, and select content acquisitions and programming operations for HBO's Sports PPV business.
Directv is a provider of digital television entertainment services, delivering service to 32 million customers in the U.S. and Latin America.
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