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"A Connected Car Does Not Mean a Distractive Car Anymore"Apr 02, 2012 (M2 PRESSWIRE via COMTEX) -- There has been a great deal of speculation and discussion about how a connected car should be, while at the same time not losing sight of the issue of driver distraction. Harman's Aha platform defines today's connected car by introducing an altogether new approach to infotainment full of web content. The Aha platform serves as a one stop shop for the entire web-based entertainment content, and uses voice interface as output medium to relay the information, which in the current scenario is considered to be the safest form of human-machine interaction unlike visual interaction, which needs maximum user attention. According to Frost & Sullivan Research Analyst, Krishna Jayaraman (http://www.automotive.frost.com), Aha's primary aim is to keep the user always connected and make driving easy and safe. "This application has opened the floodgates for numerous Internet-based services in the infotainment domain, which were considered to be sources of distraction," he comments. The unique cloud-based radio platform is focused on collecting data from the web, simplifying it, and making it consumable while driving. In case of unavailability of specific media such as a podcast, the system gives an audio feedback about the unavailability, hence keeping drivers' eyes on the road. "The Aha platform has carved a niche for the infotainment domain inside cars. On one hand it will be used as an integral part of the app store concepts of various OEMs, offering infotainment services," believes Jayaraman. "On the other, this platform is not expected to be compared with dedicated applications serving areas such as vehicle assistance and diagnostics. This gives a clear indication that there will be a significant change in the business models and a change of focus towards the creation of vehicle-centric apps or apps stores as in the case of Continental AutoLinq." "With the flexibility of integration on basic radio systems to advanced multimedia systems, it will cater to consumers' needs irrespective of different car segments and will open opportunities for OEMs, who are planning to introduce applications and connectivity in their cars," he concludes. If you are interested in more information on Frost & Sullivan's research on infotainment services or would like to discuss your viewpoint with Krishna Jayaraman, please send an e-mail with your contact details to Katja Feick, Corporate Communications, at [email protected]. About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com Contact: Katja Feick Corporate Communications - Europe P: +49 (0) 69 7703343 E: [email protected] http://www.frost.com www.twitter.com/frost_sullivan www.facebook.com/FrostandSullivan ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. |