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Sports Facilities Technology

AT&T Sponsors Fan Zone at Final Four

April 01, 2010


AT&T Inc., a communications holding company, announced that it will be offering and enabling various entertainment events  and activities during the 2010 NCAA Men's and Women's Final Four, to be held in Indianapolis and San Antonio, with its technologies. As part of the support, AT&T (News - Alert) will be delivering interactive entertainment, prizes, chances to meet legends and much more to keep the excitement blazing during the events.

According to a press release, AT&T has setup “AT&T Fan Zone” to get the NCAA basketball fans into the competitive spirit for the Men's Final Four at Bracket Town Refreshed by Coca-Cola Zero, held at the Indiana Convention Center. There, AT&T will be presenting special autograph sessions featuring past and present coaches between April 1 and April 5.

AT&T will also present Grammy-nominated rapper Fabolous’ concert in Bracket Town's Spalding Arena. The company has made arrangements for fans to get autographs from Fabolous. In addition, AT&T will also host an athlete autograph session, which will provide fans the chance to meet college basketball legends such as Kevin McHale, Tyler Hansbrough, and Bob McAdoo.

All weekend long, AT&T will be offering a number of interactive experiences, including the chance to win prizes with basketball-themed trivia, games for the Web and wireless devices, photo opportunities with the Naismith Trophy presented by AT&T and much more at the AT&T Fan Zone. The company will also demonstrate its mobile TV, radio and the latest handsets and netbooks.

In addition, throughout the weekend fans can stay connected to the happenings around the 2010 NCAA Women's Final Four by texting “** GAME” to 21234 to receive exclusive text updates, news and alerts.

NCAA basketball fans, who are AT&T wireless customers and on other wireless networks, will be able to text their votes for the player of their choice by texting** VOTE to 345345.

"At AT&T, we're constantly looking for innovative ways to keep fans connected to what they love most," said David Christopher, chief marketing officer for AT&T mobility and consumer markets. "With a plethora of activities and services we have planned for the NCAA Men's and Women's Final Four games – and throughout the season – we are doing just that for NCAA college basketball fans, driving home the value of our services, products and offerings, whether they are witnessing the intensity in person, from home or on-the-go."

Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Alice Straight