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Sports Facilities Technology

Florida Citrus Sports Proves Proactive in Mobile Space with Mobivity

November 06, 2012


Mobivity will cover four bowl games over the next two years for Florida Citrus Sports.

Mobivity provides proprietary mobile marketing technologies and is the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers across multiple channels.

The company will work with Florida Citrus Sports to encourage fan engagement for both the Capital One (News - Alert) Bowl and the Russell Athletic Bowl during each game.

“We couldn't be more excited about working with the Florida Citrus and Tangerine Sports Associations,” said Michael Falato, senior VP of Sales and Business Development for Mobivity. “College-aged individuals are some of the most active in the mobile world, and we're looking forward to seeing heightened engagement and fan interaction for the Capitol One and Russell Athletic Bowl games.”

Mobivity is enabling fans to interact with Florida Citrus Sports leveraging their patented mobile marketing platform, as well as in-stadium HD graphics for live polling and interaction during sporting events.

The company also intends to develop and manage two real-time HD video board graphics for each of the two bowl games over the two-year contract.

Florida Citrus Sports will be able to engage fans during each event through high-definition graphics provided by Mobivity's patented and award-winning Display technology.

The graphics will display polls, voting, and contests aimed to increase fan engagement before, during, and after events.

"We are always looking to enhance the fan experience at our games, and Mobivity's services help us to stay proactive in the mobile space," said Steven Hogan, CEO of Florida Citrus Sports. "Fans are now accustomed to using cell phones to interact during a sporting event, and together with Mobivity we can give them this opportunity."

Mobivity was recently in news for partnering again with Liberman Broadcasting, a minority-owned Spanish-language broadcaster in the U.S., on its Estrella TV station.

Edited by Brooke Neuman