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Sports Facilities Technology

The Home Depot Center Selects Spotlight Ticket Management

December 07, 2011


Enabling The Home Depot Center's corporate suite holders to measure the business impact of tickets and suites for Major League Soccer matches and other events at the venue, Spotlight Ticket Management has announced that SpotlightTMS will be provided as a value-added offering.

With no software to install and secure access available worldwide through the Internet, SpotlightTMS is delivered through the cloud. Saving time and reducing waste, SpotlightTMS includes the ability to manage ticket inventories. It also meets IRS and Sarbanes-Oxley compliance reporting requirements, reducing the risk of penalties. Apart from that, reducing fraud through role-based permission approval for ticket requests, it distributes tickets. Also, increasing sales effectiveness and measuring ROI, it analyzes the results of ticket usage, the company stated in a press release.

“The Home Depot Center's suite holders, who are using entertainment strategically to maximize revenue, now have the ability to match the right prospects to the right event at the right time in the sales cycle," said Tony Knopp, Spotlight Ticket Management’s president and chairman in a company press release.

Allowing organizations to manage their entertainment asset investments in a simple, transparent way, thereby ensuring utilization while assessing the effectiveness of those investments and measuring ticket use as a driver of revenue, SpotlightTMS is a best-in-class Software as a Service (SaaS (News - Alert)) application. The Home Depot Center adds value to suite ownership and enables the venue's Premium Seating clients to increase revenue and ROI on use of their tickets and suites by providing SpotlightTMS as part of its suite package, the company stated.

Recently, Penske Truck Leasing selected SpotlightTMS, a best-in-class SaaS application for managing suite and ticket assets to administer its corporate ticket and sponsorship investments. To build relationships with customers and prospects at major and minor league sports events in the Philadelphia metropolitan area, the truck and fleet leasing company uses approximately 4,000 ticket assets annually. Penske selected SpotlightTMS because of its ability to quantify the benefits associated with sports and entertainment marketing.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Rich Steeves