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Sports Facilities Technology

Ping HD, World Champion San Francisco Giants Launch Digital Menu Board System at AT&T Park

April 01, 2011


Ping HD and World Champion San Francisco Giants announced the launch of Ping HD’s digital menu board system at AT&T (News - Alert) Park. Ping HD provides digital communication solutions for the sports, convention and entertainment industries.

In a release Bill Schlough, senior vice president and chief information officer of the Giants said, “The Ping HD solution is another example of our ongoing commitment to innovation in order to enhance the fan experience at AT&T Park.”

“Along with our concessionaire, Centerplate, we will be using the system to expose fans to our expansive selection of culinary offerings, offer special game day promotions, adjust menus by event, and potentially even complement our guest service training programs,” Schlough added.

According to Ping HD sources, it will be installing its digital menu board solution initially in 11 concession stands across all three levels of the ballpark. It is expected that the system will display full motion graphics, besides supporting dynamic menus, and featuring fan promotions and other in-game communications to enhance the game day experience.

Also, the ballpark installing AT&T Wi-Fi network will help Ping HD to support the entire system wirelessly from its data center in Denver.

Scott Young (News - Alert), executive vice president of Ping HD said, “Professional sports and entertainment venue digital communications and advertising platforms are our core business and we are pleased and honored to have been chosen by the San Francisco Giants as their digital menu solution provider for the upcoming 2011 Major League Baseball season.”

Ping HD added that the AT&T Park installation follows many other recent Ping HD deployments including installations at the Edward Jones Dome, home of the St. Louis Rams, Coors Field, home of the Colorado Rockies, Safeco Field, home of the Seattle Mariners, Slugger Field, home of the Louisville Bats and Blue Rocks Stadium, home of the Delaware Blue Rocks.

Company sources added that Ping HD is a full service, end-to-end digital media company that provides digital menu boards, digital signage networks, and interactive touchscreen solutions. Ping HD offers customized solutions that are suitable for clients. It also offers project concept solutions including execution besides implementing a complete, revenue generating digital signage system.

Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Janice McDuffee