Pennsylvania Resources Council, NHL Introduce Green Campaign at 2011 Winter Classic
While the Washington Capitals and Pittsburgh Penguins were fighting it out to establish themselves as a serious contender to make a run at the Stanley Cup at the 2011 Bridgestone NHL Winter Classic in Pittsburgh, Pennsylvania Resources Council (PRC) and its partners along with National Hockey League, Pittsburgh Penguins, Alco Parking, City of Pittsburgh Environmental Services, Greenstar, Heinz Field and the Sports & Exhibition Authority launched the Winter Classic tailgate recycling campaign in the stadium parking lots.
As part of the ‘clear the zone of recyclables’ campaign aluminum cans, glass containers, and plastic bottles and cups were collected in the Heinz Field parking lots. NHL has for the first time collaborated with local environmental organizations in order to spread awareness about recycling to hockey fans at tailgate parties.
Commenting on the recycling campaign, officials with NHL stated that they were excited to introduce tailgate recycling at the 2011 Winter Classic as an extension of their NHL Green initiative. Partnering with the Pennsylvania Resources Council enables the NHL to expand its year-round commitment to making the League and its Member Clubs more ecologically responsible, while educating fans and raising awareness of environmental issues.
During the match session, blue recycling bags were distributed at the parking lots and tailgaters were advised to place recyclables at these bags, tie them up and leave them next to their vehicles. The bags were then collected by the recycling team formed by the initiative.
"Sporting events provide a great opportunity to reinforce the importance of recycling, and education is a key component of this campaign," said Dave Mazza, regional director of the Pennsylvania Resources Council, in a statement. "PRC and its campaign partners are encouraging people to recycle when they're away from home by making the activity easy and convenient."
NHL acknowledged that Penguins have already demonstrated their commitment in preserving the environment. The CONSOL Energy Center has achieved LEED Gold certification, becoming the first NHL arena to reach that standard of sustainability and the Pittsburg venue was the ideal choice to debut such a ‘green activity.’
Recently, Shaw Communications (News - Alert) Inc. announced the incredible quality of 3D-HD technology to be used for two epic outdoor NHL hockey battles in 2011. Shaw and Shaw Direct customers can feel like they're watching the showdown between Sidney Crosby and Alexander Ovechkin from the player's bench with these True 3D broadcasts.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
Edited by Jaclyn Allard