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Sports Equipment Technology

JAGTAG 2D Barcodes to Promote Ghost 3 Shoe

July 29, 2010


Mobile 2D barcode advertising provider JAGTAG has announced it will power the mobile campaign for the launch of the Ghost 3 shoe by Brooks Sports, Inc.

A company specializing in performance running footwear, apparel and accessories, Brooks Sports is going to incorporate JAGTAG 2D barcodes in its promotional materials.

As part of promotions, Brooks is offering customers a chance to win an all-access VIP package to a Rock 'n' Roll Marathon by participating in "Host the Ghost" mobile sweepstakes.

JAGTAG mobile 2D barcodes will appear in print materials and on employee promotional T-shirts at 600 retail locations nationwide, as well as in direct mailings to 10,000 Finish Line consumers. Users can simple take a picture of the JAGTAGs with any camera phone and send it across to enter the sweepstakes.

"Working with JAGTAG gives us an opportunity to leverage our in-store marketing efforts for the Ghost 3 launch and existing sponsorship with the Rock 'n' Roll Marathon to create an exciting mobile experience for customers," said Dyana Berger, retail programs manager at Brooks Sports, Inc.

"Brooks offers performance-based running gear for all levels of athletes, so reaching a broader audience of both standard phone and smartphone users with JAGTAG was key to the success of our first mobile program. JAGTAG also helps us connect with a demographic that is ready to engage and get information through the mobile channel, whether that means product information, special offers, updates or news items."

JAGTAG mobile 2D barcodes work on all major wireless carriers and camera phones in the United States without having to download additional applications.

"With its first mobile campaign, Brooks is leveraging JAGTAG to deliver multimedia to 90 percent of all mobile users," said Ed Jordan, CEO of JAGTAG. "By incorporating JAGTAGs at the point-of-sale and in direct mailers, Brooks has created an innovative way to share the excitement of the Ghost 3 shoe and the Rock 'n' Roll Marathon with a mass mobile audience."

Divya Narain is a contributing editor for TMCnet. To read more of Divya’s articles, please visit her columnist page.

Edited by Stefania Viscusi