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Sports Equipment Technology

Sony Releases 3D TVs and Games

June 10, 2010

Sony launched its first 3D TV line along with 3D games for its PlayStation 3 console Thursday to tie together its new 3D entertainment initiative.

The TVs and games were released in North America, Europe and Japan with hopes on riding the hype stirred by the 2010 FIFA World Cup. Some World Cup matches will be offered in 3D, hoping to accelerate sales and promote the revolutionary technology. 
Sony's new line of 3D TVs will be made up of 7 models. These models include two high end sets that include a transmitter box and glasses. The high end models comprise of a 60-inch set priced at $5,000 and a 52-inch set that goes for $4,000. The other five sets, ranging from a $3,400 55-inch set to a $2,100 40-inch set, do not include a transmitter box or glasses.
To compliment these TVs, Sony has announced that they plan to offer software updates to four of its Blu-ray Disc players to support 3D content. The PlayStation 3 has already been given 3D updates earlier this year, but will also receive updates to support 3D Blu-ray Discs later this year.
Along with the 3D TVs, Sony has begun sales of 3D games for its PlayStation 3. These games include "WipEout HD," "Super Stardust HD," "PAIN" and "MotorStorm Pacific Rift."
Sony will primarily be marketing to US consumers by planning a 3D network with Discovery Channel and IMAX and has already signed with ESPN (News - Alert) to sponsor its proposed 3D sports network.
Sony could not be immediately reached for comment.

Isaac Chacon is a TMCnet contributor. To read more of his articles, please visit his columnist page.

Edited by Michael Dinan