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Sports Equipment Technology

Nintendo Sweetens Wii Package

May 04, 2010


The Nintendo Wii is the strongest brand in the electronic games space, a storysourcing a Millward Brown Optimorstudy reports. Not content to sit on its laurels, however, Nintendo is moving to push U.S. sales of the game platform even higher by sweetening the deal.

According to reports, Nintendo has put together a package including the new black-colored Wii platform, Wii Sports game and wand as well the game Wii Sports Resort and the MotionPlus accessory. The latter two items are new to the Wii bundle, which even with the additions retains a $200 price point. It’s expected to be available starting next week.

As Wired magazinenotes, Wii Sports Resort has been a hot title in the U.S. since its launch last July, so is a nice addition to the bundle.

That report goes on to say that while Wii sales beat those of Sony Corp.'s PlayStation 3 and Microsoft (News - Alert) Corp.'s Xbox 360, these other platforms will add motion controllers this year, which could impact Wii sales.

Edited by Alice Straight