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Sports Equipment Technology

Use Your PS3 to Watch MBL Games with Sony's New Initiative

April 22, 2010


As maybe the only female I know who enjoys hour long sessions of Resident Evil on the PlayStation 3, I am one of the few that really has an appreciation for a good video game, and the supporting console system. In the same respect, I grew up playing duck hunt on regular old Nintendo; and today, I am amazed at how technology has evolved by way of video games.

Now, reports have surfaced that will make the PlayStation 3 even more versatile than before. Sony Corp. is supposedly deploying its Major League Baseball package on the video game console, thus increasing competition to make the video system the digital hub of the home.

In fact, Sony not only ups the ante in its rivalry with Microsoft’s (News - Alert) Xbox 360 console, but also positions itself as something of a challenger to cable companies and satellite television providers that have long been broadcasting sports to viewers in the United States.

According to Senior Vice President of Sony Computer Entertainment America division, Peter Dille, this is not the last incredible deal the PlayStation 3 console will have.

With the new MLB package for PlayStation 3 from Song, users can scroll through live-streaming or archived games.

However, users will not be able to watch live games of teams in their local market, which are subject to local blackout rules.

In order to do so, PS3 users will need to be subscribers to the free PlayStation Network, or “PSN,” to access MLB.TV. PSN has 20 million members in North America.

While Sony is making headlines with this niche market, targeting the millions of baseball fans out there, the company has been vying for the top spot in the market, offering more than just an MBL package on its game console, but movies, shows and videos through streaming Netflix.

And with this technology cocktail of movies, video games and now baseball, I think most men – and some women like me in the world – will be in heaven, thanks to Sony.

Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.

Edited by Kelly McGuire