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T-Mobile Awards Free Kicks on Launching El Llamado del Futbol.

March 04, 2010

A fever rages on and off the field as the charisma surrounding soccer lures fans and fanatics from all over the world. The excitement is on, passions run high, and the zeal of the fans runs on to the pitch. It's exhilarating, it's just indescribable. T-Mobile (News - Alert) USA, Inc., gives you a chance to be a part of it all.

Now, consumers with soccer fever will have a number of ways to score big with T-Mobile USA, Inc., which has launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to exciting promotional opportunities, giving them more chances to celebrate and win during this landmark year for soccer.
The multifaceted program kicks off with a national sweepstakes that gives consumers a chance to win one of the all expenses paid trips for two to South Africa, in the month of June. Football enthusiasts will have an opportunity to indulge daily in their favorite sport from the third of March to April 19. Each entry will count toward the final drawing of the sweepstakes promotion.
“We know that our customers — especially our Hispanic customers — are among the most passionate followers of soccer, and we are committed to bringing them exciting ways to connect with the game they love in 2010,” said Wendy Piñero-DePencier, vice president of brand and calendar marketing, T-Mobile USA.
With the launch of the T-Mobile-Exclusive, Nokia (News - Alert) 5230 Nuron, other campaign activities such as In-store promotions, retail events, and compelling handset offers will follow. A special edition soccer ball will be given on purchase of the Nokia Nuron at participating retail locations. Of course, this will be in vogue only as long as supplies last.
There's more to follow. The Nokia Nuron will combine 3G speeds with a full touch screen and access to downloadable applications, games, free turn-by-turn navigation, and more, all at an affordable price.
T-Mobile also will offer customers original FIFA-themed mobile content and services to personalize their phones and enhance their overall 2010 soccer experience, including ringtones, wallpapers, games, accessories and applications.
The most exciting part is much later, when T-Mobile will kick off 2010 Chances to Win as part of El Llamado del Futbol, giving customers the chance to instantly win soccer-themed or cash prizes daily.
 As part of the promotion, T-Mobile will host retail events in select U.S. cities where fans can meet soccer legends and have the chance to create their own soccer moments through on site activities.
“For a true fan, soccer lasts longer than 90 minutes — it’s a chance to connect with family who’ve followed the sport and rallied behind teams for generations,” Piñero-DePencier said.
El Llamado del Futbol, comprehending very well what fans are experiencing, will offer a variety of memorable experiences. This could be in the form of player appearances at retail events, or meeting soccer legends at different cities, or the ultimate prize, a five-night, six-day experience of the Desert Continent. During El Llamado del Futbol, customers can get program details and updates and any other soccer information..
T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality.
Innovative T-MobileUSA went a step further and launched Samsung (News - Alert) Behold II in the month of November 2009.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Kelly McGuire