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Sports Equipment Technology

Media Content for Fitness Equipment Company Netpulse Raises New Funding

July 30, 2012


Perhaps in the future it will become a little easier to talk to your fitness equipment. Netpulse, Inc., a media and data services company that combines technology, fitness and media, has reportedly raised $15.6 million in Series C funding led by August Capital.

Current investors in the round also include Javelin Venture Partners, DFJ Frontier, and Parkview Ventures. The company additionally announced that David Marquardt, co-founder of August Capital, will join Netpulse's board of directors.

Netpulse's business is to mix engaging content and data with modern fitness equipment. To date, the company has partnerships with eight of the largest commercial fitness equipment manufacturers, which together account for more than three quarters of global fitness equipment sales to health clubs. In addition, the Netpulse platform is available to consumers outside health clubs via mobile devices and home fitness products, said the company.

“Consumers are using connectivity to improve and personalize experiences every day and their exercise experience should be no different,” said August Capital's David Marquardt in a press release this week.“Netpulse, through its extendable cloud-based platform and exclusive partnerships with top equipment manufacturers, is uniquely positioned to become the media and data backbone for exercise equipment worldwide,” he added.

“We are excited to have August Capital and Dave Marquardt joining the Netpulse team,” said Bryan Arp, Netpulse co-founder and CEO. “Dave has helped build some of the most well-known brands in technology, which makes him a great addition to the Netpulse team for our next phase of growth.” 

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Edited by Brooke Neuman