One World Sports Secures N. American Rights to Chinese Football Association Super League
One World Sports announced that it has secured exclusive North American rights to the Chinese Football Association Super League (CSL) under the terms of an agreement signed with World Sport Group.
Being an international sports network with a focus on Asia, One World Sports will be carrying weekly games on television, broadband and mobile during the CSL season which began on April 1 and will go on until November 2, 2011.
In a release Mark Hardess, President, ASEAN and Australia, World Sport Group said, “We are pleased to have One World Sports providing live coverage of China's top professional football competition, the Chinese Super League, in North America on TV, broadband and mobile devices. This is part of our commitment to extend coverage of the league to wider audiences around the world.”
According to officials the CSL is a prestigious level of professional soccer in China and football is the most regularly watched sport on television. One Media Corp’s acquisition of the CSL media rights follows its recent broadcast deals made with the Korean K-League, Japanese J. League, AFC Champions League and the live broadcast of the AFC Asian Cup Qatar 2011 this year.
“The Chinese Super League rights secures our dominant and exclusive position in delivering the three best soccer leagues in Asia to US audiences. As with our other great soccer and sport products, the CSL will be available live on TV, broadband and mobile to U.S. sports fans,” added Preston Bornman, President, One Media Corp, parent company of One World Sports
A privately owned company based in Dallas One Media Corp operates in New York, Houston, Atlanta, Las Vegas, Singapore and London. One Media Corp owns and operates One World Sports, an international sports network with a focus on Asia; America One Television, a general entertainment and sports broadcast network; and OneSportsPLUS.
Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.
Edited by Rich Steeves