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Sports Equipment Technology

New iPod App from Nike Runs at a Lower Cost

September 08, 2010


If, like Bruce Springsteen, you were born to run, a new iPod-related Nike gadget may be for you.

Nike+ GPS, now available for $2 from the sporting goods brand via the App Store, enables runners to track their paths using global positioning satellite technology enabled through the devices. According to a report on the matter, the device allows users to track and upload their routes, along with related information, to Another feature of the device is designed to push runners to extend their exercise sessions.

The above-mentioned piece also notes that a Nike application is already built into Apple’s (News - Alert) iOS, but that with the new device users (with the exception of iPod nano users) don’t need the $30 Nike + iPod Sport Kit.

Digital technology and applications like the iPod and e-commerce have enabled the already popular Nike to step up its game in recent years. As reported previously by TMCnet, the company early last year reported a dramatic increase in online sales, which may have been fueled in part by Nike’s deals with college sports teams such as those at the University of Richmond in Virginia.

Edited by Erin Monda