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Sports Equipment Technology

ZTE Expands Presence in US with More NBA Partnerships
October 29, 2014 - Smartphone manufacturer ZTE began its sponsorship with the Houston Rockets in October last year. Now, a little more than a year later, it has announced its official sponsorship with two more professional basketball teams - the New York Knicks and the Golden State Warriors.
Microsoft Trying To Educate NFL on Surface Tablet
October 17, 2014 - Earlier this month, the NFL had to crack down on players and coaches who were wearing the wrong brand of headphone. Now Microsoft has had to go out of its way to educate a few select NFL commentators when it comes to the Microsoft Surface. Microsoft paid a rather hefty $400 million fee in order to make the Surface the official tablet of the NFL. While the company hasn't had a problem with players or coaches using the iPad instead, it appears NFL announcers aren't quite sure what kinds of tablets are showing up on the sideline.
An Affordable Swim Coach as Near as Xmetrics
October 16, 2014 - While few people are inherently opposed to the thought of more exercise, there's a lot of potential to actually be doing exercise wrong. Recently we heard about the Sensoria sock and ankle bracelet technology that provided training for new runners, and now, we're looking at a comparable development from Xmetrics, this time geared toward swimmers.
NFL Restricts Use of Beats Headphones by Coaches and Players
October 6, 2014 - Beats by Dre headphones might be popular in the NFL, but a new set of rules issued by the league will attempt to keep that little secret under wraps. The league recently signed a sponsorship deal with Bose, and under the terms of the agreement no player or coach can be wearing a pair of Beats headphones on camera. The ban extends to more than simply time during the game; players and coaches may not be spotted with the rival headphones before a game, or up to 90 minutes after the contest is over.
Ralph Lauren Provides Connectivity & Fashion with OMsignal Backing
August 25, 2014 - Wearable technology has made a lot of advancements since its earliest days, and with those advancements is coming some exciting new opportunities in the form factor side as well. Granted, the wrist is still considered prime real estate when it comes to wearables, but even as smart glasses started to make an appearance, the rest of the body was also receiving due consideration. When the U.S. Open fires up in earnest this week, so too will a new advance in wearable tech from no less than Ralph Lauren, backed up by smart clothing maker OMsignal.
The Boys of Summer are About to Go High-Tech
August 11, 2014 - New reports suggest that, by just 2020, there will be more technology in the youth sports sector than previously anticipated.
Golf Gadget: Don't Worry, Just Point and Shoot
April 25, 2014 - The difference today, from 5 years ago is there are countless lasers, rangefinders and GPS on the market-I never play without my Bushnell Tour V2 Rangefinder. These "toys" won't keep your head down, fix your slice or sink a putt - but they certainly offer an advantage for managing a golf course.
Who Needs a Personal Trainer? 24/7 Virtual Classes on the Rise
December 3, 2013 - Everyone has an excuse for why they don't exercise. Most of them involve the idea of not having enough time. A chain of 24/7 gyms, Anytime Fitness, is trying to get people on less reason to avoid the gym with their new LES MILLS virtual classes.

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