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Sports Broadcasting Technology

Rogers Communications Enters Long-term Broadcast and Multimedia Agreement with NHL

November 27, 2013

(SPORTS TECHNOLOGY)

Rogers Communications (News - Alert), a communications and media company in Canada announced a broadcast and multimedia agreement with National Hockey League, the second-oldest of the four major professional team sports leagues in North America. 


This landmark 12-year agreement includes all national rights to NHL games on all platforms in all languages. The agreement is touted to be the largest media rights deal in League history, begins with the 2014-15 season and continues through the 2025-26 season. The agreement is subject to approval by the NHL's Board of Governors.

As mentioned, this is the first time a premium North American-wide sports league has granted all of its national rights to one company on a long-term basis.

"Sports content is a key strategic asset and we've been investing significantly to strengthen our sports offering to Canadians," Nadir Mohamed, president and chief executive officer, Rogers Communications, said in a statement.

"Canadians are passionate about hockey, and through this landmark partnership with the NHL we'll be able to bring hockey fans more games and more content on their platform of choice," Mohamed added.

Highlights of the agreement include:

  • National rights across TV broadcasts, TV Everywhere, wireless and mobile tablets, Internet streaming, terrestrial and satellite radio, and out-of-home;
  • National rights to all regular season games, all playoff games and the Stanley Cup Final, and all special events and non-game events (i.e. NHL All-Star Game, NHL Draft) - in all languages;
  • Out-of-market rights for all regional games;
  • Ownership of all linear and digital highlights, including condensed games and video archives;
  • NHL broadcast assets: Rogers to operate NHL Centre Ice and NHL Game Centre Live;
  • Sponsorship rights to the NHL Shield logo as an official partner of the NHL; and
  • Canadian representation of ad sales for NHL.com.

Rogers also has selected CBC and TVA for separate sub-licensing deals for English-language broadcasts of Hockey Night in Canada and all national French-language multimedia rights, respectively.

"Our fans always want to explore deeper and more emotional connections to NHL hockey, and that is precisely what Rogers has promised to deliver over the next 12 years - channeling the reach of its platforms and the intensity of its passion for the game into an unparalleled viewing experience," said NHL Commissioner Gary Bettman.




Edited by Ryan Sartor