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Sports Broadcasting Technology

Limelight Brings Live Sports Action to Global Fans

July 30, 2012


Online video is no longer restricted to the computer screen. It has broken free into a world of portable and connected devices – tablets, phones, TVs and more.

Users now have the freedom to watch video from anywhere, and companies can become overwhelmed ensuring their video content is viewable wherever their users want it, from generating multiple versions of files to incorporating specific mobile device requirements into the publishing process.

Limelight Networks (News - Alert), the worldwide leader in Digital Presence Management, has announced that various broadcasters from around the globe depend on Limelight to bring live action from this summer's Olympic Games to millions of sports fans.

Limelight has delivered important sporting events consisting of RBS Six Nations' rugby championships, the European Championship, Indian Premier League Cricket, and Wimbledon to a worldwide audience. Limelight ensured good online and mobile viewing experiences for sports fans despite intense increases in traffic

Apart from these international sporting events, Limelight also provided other large political and society events with large live streaming and mobile demand, such as the Queen's Jubilee, and Hellfest, a major summer music festival in France.

“This is an amazing set of events that heralds a new era in sporting engagement," said George Fraser, VP of International Business at Limelight. "During the last major games held in London in 1948, motion pictures were the primary delivery medium for viewers to experience the excitement of the games. Now viewers have the opportunity to watch every event, many live, on multiple devices – whenever and wherever they want, in sterling quality. Limelight is proud to be involved in such a momentous development.”

Recently, the company unveiled a new platform for B2B marketing named Limelight Orchestrate. This platform lets users to rapidly and easily publish a successful digital presence across all channels in order to improve engagement, enhance conversions and improve customer relationships. They can also decrease total cost of ownership.

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Edited by Braden Becker