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Sports Broadcasting Technology

Time Warner Cable Partners with Victor Cruz, New York Giants

June 26, 2012


Time Warner (News - Alert) Cable, one of the largest providers of video, high-speed data and voice services in the United States, has entered a partnership with Victor Cruz, New York Giants wide receiver and Super Bowl champ, to bolster its Enjoy Sports Better initiative that helps customers enjoy the sports and teams they love even more.

Officials with Time Warner Cable said the pact will feature Cruz in a national advertizing campaign and on regular segments on NY1 and NY1 Noticias, as well as appearances at community and philanthropic events.

"We at Time Warner Cable are extremely excited to have Victor on board. His participation is sure to take our Enjoy Sports Better efforts to new levels, bringing our customers even closer to their passion for sports," said Jeffrey A. Hirsch, executive vice president and chief marketing officer at Time Warner Cable.

"Victor is not only a sports phenomenon to New Yorkers; he is an established athlete across the nation among football fans," said Hirsch.

Starting in September; Time Warner Cable customers across its footprint can view a new Enjoy Sports Better commercial featuring Cruz.

Moreover, customers in New York City will enjoy watching weekly segments with Cruz on NY1 and NY1 Noticias, channels dedicated to 24/7 local news in English and Spanish.

Along with the advertizing campaign, Cruz will connect with Time Warner Cable customers in the New York area to share his inspiring story. The athlete plans to be at various appearances during the summer.

 "I am pleased to join the Time Warner Cable family in a relationship that already feels like a true partnership,” said Cruz. “At the outset we have worked together closely to identify projects that are mutually beneficial, which has been a fantastic experience."

"As a professional athlete and sports fan at heart, I am excited about the opportunity to inspire people to enjoy sports 'even better' with Time Warner Cable," he finished.

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Edited by Braden Becker