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Sports Broadcasting Technology

Roger Communications Launches Industry-First Sportsnews Channel

January 16, 2012

(SPORTS TECHNOLOGY)

With the launch of the barker channel, “Sportsnews,” Roger digital cable customers will now have access to around the clock sports-themed promotional services. This industry-first channel will be available to customers at no additional cost.


"Sportsnews is the first cable service of its kind in Canada . It's where customers can learn about our sports programming as well as what's happening in the world of sports - 24/7 and right at their fingertips," said Anthony Antonelli, senior director of sports and on-demand services at Rogers Communications (News - Alert).

Rogers Communications is one of Canada's largest providers of cable television, high speed Internet and telephony services. The new channel is available to all Rogers’ digital cable customers in Ontario and Atlantic Canada on channel 999 in both SD and HD with immediate effect.

The introduction of Sportsnews is a part of the ongoing commitment that Rogers Communications shows toward passionate sports fans that are always on the lookout for news and information about matches, schedules and breaking news about sports persons.

Fans now have a readymade channel that will give them scores and information about professional leagues.

Antonelli likened the Sportsnews channel to other recent innovations that are quite popular and noted that the Sportsnews Channel would enable sports fans to be up to date anywhere and at anytime.

 "Whether you're at a sports bar with friends, the gym, or at home in front of your big screen TV, Sportsnews will keep you up-to-date with the day's key match-ups, headlines, scores, stats and breaking news through a real-time Twitter (News - Alert) feed,” said Antonelli.

 In other news, Rogers Communications announced that the company, along with Bell Canada (News - Alert), is jointly acquiring a net 75 percent stake in Maple Leaf Sports & Entertainment from the Ontario Teachers' Pension Plan. The investment advances Rogers' strategy to deliver highly sought- after content anywhere, anytime, on any platform across its broadband and wireless networks and its media assets, while strengthening the value of its sports brand, Sportsnet

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO registration click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.

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Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Carrie Schmelkin