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Sports Broadcasting Technology

Setanta Introduces 24 Hour Sports Channel in Asia

March 31, 2011


A new 24-hour sports channel is being introduced by Setanta Sports in Asia. Global Crossing (News - Alert) Genesis Solutions and MEASAT Satellite Systems will help in delivering this channel to millions of rugby enthusiasts across Asia.

Global Crossing Genesis Solutions' high-performance IP network will be used by Setanta Sports. The network will connect Dublin, Ireland to the MEASAT (News - Alert) Teleport and Broadcast Centre in Cyberjaya, Malaysia. The MEASAT-3a satellite which is co-located with MEASAT-3 at the orbital hot slot of 91.5 degrees E will be then used to uplink the signal.

The longstanding association between Setanta and Global Crossing Genesis Solutions is expanded with this new programming relationship. A hybrid transmission model of fully managed solutions delivered over an IP network is provided by Global Crossing Genesis Solutions to Setanta Sports. The IP network will be linked with MEASAT. 24x7 technical support and monitoring services are also provided by the Global Crossing Genesis Solutions Network Operations Center.

Discussing Setanta programming availability, Roger Hall managing director, international at Setanta Sports said, "Setanta Sports programming now is available in close to five million homes across Singapore, Malaysia and Hong Kong since our launch in January. With the support of Global Crossing Genesis Solutions and MEASAT, we plan to expand across the Asia region. These additional markets have the potential to place us in 330 million homes and therefore represent a major growth opportunity for Setanta."

According to Jarod Lopez, director of sales, broadcast services at MEASAT, there are already eight other sports channels on the MEASAT-3/3a video neighborhood. A compelling location for quality sports content in the region will be provided with the addition of Setanta Sports.

Paul Parente who is the VP of major account sales at Global Crossing Genesis Solutions said, "Global Crossing created a custom-tailored solution to seamlessly accommodate the unique and burgeoning requirements of Setanta Sports. By using our purpose-built IP solutions, we helped them satisfy a vital business need to expand into a new and virtually untapped market, and delivered on our commitment to a longstanding and trusted broadcasting collaborator."

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Charles West