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Sports Broadcasting Technology

Dallas Mavericks and Txtstation Partner for New Mobile Marketing Campaign

January 18, 2011


Mobile marketing can be described as the two- or multi-way communication and promotion of a product/service between a company and its customers using a mobile device or medium.

The NBA's Dallas Mavericks and Txtstation Mobile Marketing have done a partnership to engage fans with a comprehensive mobile marketing campaign.

According to a press release, Mavs fans will be able to interact with the team in-arena and on game broadcasts via their mobile phones, and in turn, the Mavericks will encourage participants to join their mobile text club. Txtstation, a mobile marketing company specializing in sports and entertainment will use its proprietary technology to produce real-time, interactive HD graphics for games at American Airlines Center. Fans will be able to cast their vote on live polls and participate in picture- and text-to-screen features. Fans can also participate in text messaging polls on the club's local television broadcasts.

In a press release, Paul Monroe, vice president of Marketing and Communications for the Dallas Mavericks, said that the Mavericks are constantly looking for new ways to entertain fans and Txtstation's 360-degree approach and real-time mobile solutions provide us with effective messaging options and Txtstation are experts in mobile and video production, and have a unique technology.

Txtstation creates one-to-one "real-time" dialog with consumers at specific times and places such as events, concerts and live or pre-recorded broadcasts.

Michael Falato, vice president of Sales and Business Development for Txtstation, said that the company is incredibly excited to be working with a cutting-edge team like the Dallas Mavericks and the Mavs are ready to take their mobile activations to the next level, and we feel Txtstation is just the company to help.

In other company news, TMCnet reported that Txtstation has partnered with The Phoenix Suns to bring real-time mobile interactivity to fans at U.S. Airways Center and TV viewers watching the games from the comfort of their homes.

Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard