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Sports Broadcasting Technology

Sony Expands 3D Sports Programming for Television Audiences

December 14, 2010


Sony Corporation, Discovery Communications and IMAX Corporation added six new titles to its joint venture 24/7 3D Television Network. The addition to the planned network programming slate includes original series and acquisitions.

According to a release, the programs will be produced in native 3D and will join the series, programs and theatricals previously announced by the first 24/7, fully programmed 3D television network in the U.S.

The series and programs announced include:

  • Bullproof- brings to life the daredevil world of professional bull riding.
  • High Octane- brings viewers along for the ride in the high-octane worlds of motocross, jet skiing, rock-climbing, bungee jumping and other extreme action sports.
  • Making the Brand- showcases the diverse and fascinating world of how products are produced on a mass scale.
  • You will also be able to see exclusive U.S. premieres: Ghost Lab (Discovery), Open Season (Sony Pictures) and Space Station (IMAX).

The joint venture of Sony Corporation, Discovery Communications and IMAX Corporation combines the synergy of the three companies to launch the first 24/7, fully programmed 3D television network in the U.S.

The trio brings a collection of 3D content, technology and production expertise, television distribution and operational strength to the project. The goal is to bring viewers a high quality and most immersive in-home 3D viewing experience possible.

This channel will feature an extensive library of 3D content featuring genres that are most appealing in 3D, including natural history, documentary, action/adventure, hard travel, history, hyper-reality, concerts, movies, scripted series and more.

“We continue to move forward aggressively to both create and acquire the most immersive and entertaining 3D programming for television audiences available anywhere,” said Tom Cosgrove, president and CEO of the joint venture, in a press release. “The broad range of series and programs announced today further underscores our ongoing commitment to providing consumers with the highest quality 3D content across a wide variety of genres.” 

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard