United States Golf Association Inks Partnership Deal with Mixx
June 15, 2010
(SPORTS TECHNOLOGY)
The United States Golf Association (USGA), the national governing body of golf for the U.S. and Mexico, has signed a partnership deal with Mixx, a user-driven social media web site that serves to help users submit or find content. This partnership is aimed at expanding social media at the U.S. Open and across digital platforms.
As per this alliance, the official U.S. Open website, which is designed and hosted by IBM (News - Alert), will now integrate a Mixx Channel into the U.S. Open.com homepage. Users who visit the "Experience Tent" on site at the 2010 U.S. Open in Pebble Beach will be able to provide real-time commentary on the event through their Twitter accounts which will eventually appear live on the U.S. Open Mixx Channel.
Also, the U.S. Open Mixx Channel will also include relevant tweets from commentators and other golf experts.
"We are proud to be involved in the U.S. Open digital experience," Chris McGill (News - Alert), founder and chief technology officer of Mixx said.
"Our technology will bring topical social media streams from dedicated fans to the masses, who cannot experience the event in person," McGill added.
"Our USOPEN.com fan community has grown from 800,000 to over 6 million unique users over the last two years and being able to integrate a strong social component like U.S. Open Mixx Channel can only help drive further engagement," Alex Withers, managing director, USGA Digital Media said.
Mixx is owned by Recommended Reading, Inc., a privately-held company based in McLean, Virginia, dedicated to connecting users and publishers in the digital media environment. Through Mixx Channels and Mixx SiteBox, publishers and brands can engage with social media in a more relevant, direct way. As stated, the Mixx Channel will go live on the U.S. Open website on June 14, when the National Championship practice rounds begin.
The USGA annually conducts the U.S. Open, U.S. Women's Open, U.S. Senior Open and 10 national amateur championships. It also conducts two state team championships and helps conduct the Walker Cup Match, Curtis Cup Match and World Amateur Team Championships.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.
