Novus Life Nutrition Forms Exclusive Partnership with USA Sports
(SPORTS TECHNOLOGY)
Novus Life Nutrition has formed an exclusive partnership with sports nutrition distribution industry player USA Sports.
Officials with Novus Life Nutrition, a cutting-edge, technology-enhanced nutrition company focused on healing and endocrine-balance products such as HELIX and AXIS, said that the company has joined forces with USA Sports in order to have immediate access to the extensive, nationwide network of USA's retail customers.
Company officials said that this partnership represents a revolution in sports nutrition.
USA Sports, LLC, a newly formed distributor of top-name sports nutrition products, was founded by Joe Mies, former chief operating officer of BOSS.
“We are committed to a healthy change in the sport nutrition market. The USA Sports team brings integrity and experience to the marketplace with industry pioneer Bob O’Leary acting as an advisor and Ron Coleman, former Mr. Universe, heading our promotions department,” said Joe Mies, founder and managing partner, in a statement.
Mies said that all at USA Sports, LLC are excited by the opportunity presented by Novus Life Nutrition.
Company officials said that Novus Life Nutrition will roll out their revolutionary recovery product, HELIX, in July 2010. HELIX, and other Novus Life Nutrition products, will be available on retail shelves nationwide in Q3 2010.
These highly anticipated technology enhanced products, company officials said, are focused on repair, recovery and endocrine balance. In the next several months, they will be accompanied by a line of all natural diabetes products.
Novus Life Nutrition is led by CEO Dr. Robert Foster, Ph.D. Harvard University.
“The commercialization of our proprietary SU2 Technology is a major milestone in world of Food and Supplement Science. We are grateful to Dr. William Tiller for his pioneering work in materials science and physics that has brought us to this point in history,” said Dr. Robert Foster, CEO.
Dr. Foster said that it is also with great anticipation that the company has partnered with USA Sports; their entire team embodies the spirit of ethics that the company needs to bring this technology to the market.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
