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Sports Applications Technology

Official App for iPad, NHL Ice Time - Playoffs Edition launched by NHL

May 04, 2010


The first official NHL app for iPad, NHL Ice Time - Playoffs Edition is available on the App Store has been announced by the National Hockey League. Co-developed by the NHL and its strategic partner NeuLion (News - Alert), the app is available to iPad users for free during the remainder of the 2010 Stanley Cup Playoffs. The app will give NHL fans access to a complete complement of video from the prior night’s games through both condensed games and highlight packages.

NHL fan demographic has a huge demand for premium content of mobile devices as these fans are young, affluent and educated. NHL fans have also more handheld devices, HDTVs and broadband connections than fans of other major sports. Designed and developed specifically to meet this significant demand, NHL Ice Time - Playoffs Edition has a suite of video, audio, statistics, content and more, all in one convenient app for the iPad. The NHL is leveraging digital media to drive audience growth, partner activation and licensee/rightsholder business with an emphasis on ease-of-use and access to exclusive content, including live and feature broadband video.

According to John Collins, chief operating officer, NHL, as the demand for NHL hockey is at an all-time high, NHL is taking every opportunity to shorten the distance between the League and NHL fans. He added that the NHL’s new iPad app extends NHL’s reach, and enables them to distribute premium content on a platform that is quickly growing and expertly marketed.

Some of the key features of NHL Ice Time - Playoffs Edition for iPad include Live Scores, Live in-game stats for every team and player, 12 minute condensed versions of every NHL game and video highlights after each period played along with video highlight reels at the conclusion of each game. The app will also include a video archive with thousands of current-season highlights

Live game radio of every game and archived results and stats for the current season. With the Ice Tracker fans will be allowed to see where action took place and then view highlights. Extensive player profiles with video highlights and detailed in-game stats along with game photos will also be featured by the app.

Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Alice Straight