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Sports Applications Technology

CBS Sports Mobile Unveils new NCAA March Madness Products

March 09, 2010

The fans of NCAA March Madness now have a new reason to cheer. CBS Sports Mobile has introduced new mobile products for the 2010 NCAA Division I Men's Basketball Championship, in partnership with, CBS Sports and the NCAA.
Often, the sports broadcasters team up with technology companies to provide a comprehensive match experience to various fans spread across the globe. The telecommunication technologies have allowed the fans to stay connected on the go and track the performance of their favorite teams even while they are on the go.
Both the NCAA March Madness on Demand applications are now available from Apple's App Store on iPhone (News - Alert) and iPod touch at iTunes store and this has been developed by CBS Sports Mobile with partner MLB Advanced Media. The NCAA March Madness on Demand premium application offers live streaming video and video highlights of the 2010 NCAA Division I Men's Basketball Championship.
“The CBS Sports Mobile 2010 March Madness products appeal to both casual and diehard fans, keeping them connected to the action via live video and highlights, news, scores, and brackets,” said Rob Gelick, senior vice president and general manager, CBS Mobile. “Last year CBS Sports Mobile witnessed a huge appetite for mobile video when we were the first to stream live sports events over the iPhone.”
This CBS Mobile will cover live video will be delivered over 3G, EDGE and Wi-Fi connections in collaboration with AT&T (News - Alert). Premium app users can also receive score alerts and listen to live game radio broadcasts from Westwood One throughout the entire tournament. Also, CBS Sports Mobile has also produced a free, “lite” version for any March Madness fan.
In September 2009, the company streamed its entire 2009 SEC (News - Alert) college football schedule live on CBS Sports Mobile through the CBS Sports: College application, which is available for iPhone and iPod Touch users. The SEC ON CBS continued on Saturday, Sept 26 with Arkansas at No. 3-ranked Alabama. Also, the CBS Sports: College application for the iPhone and iPod touch provided users in-game box scores.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Kelly McGuire